Big East Conference Teaming with WSC Sports for New Media Fan Experience

Todd SalemContributor IIIMarch 12, 2014

CINCINNATI, OH - MARCH 1: Doug McDermott #3 of the Creighton Bluejays drives to the basket against the Xavier Musketeers during the game at Cintas Center on March 1, 2014 in Cincinnati, Ohio. Xavier won the game 75-69. (Photo by Joe Robbins/Getty Images)
Joe Robbins/Getty Images

For the 2014 men's basketball Big East Conference Tournament, fans will have an opportunity to experience the games like never before thanks to W.S.C Sports Technologies.

After conversations I have had with W.S.C Technologies' VP of Business Development and Co-Founder Aviv Arnon, it seems this will be quite an opportunity for fans to get Big East basketball action in new and interesting ways.

W.S.C will be supplying the Big East with real-time highlights and video distributed through social media. This will be done through W.S.C's capabilities and technology.

The company itself is described as such in the Big East's press release:

W.S.C Sports Technologies helps broadcasters and media rights owners to engage fans and monetize their digital sports rights. The company’s technology enables automatic video generation that empowers digital video production, as well as generates customized and personalized videos according to stats, publisher’s editorial content and fans’ preferences. Using the platform, media rights owners create new revenue streams from their video assets with increased inventory, number of video views and fan engagement.

Pertaining to the upcoming Big East tournament, which begins Wednesday night, this partnership will allow fans access to real-time highlights as games are going on. The first game of the tournament pits the Seton Hall Pirates against the Butler Bulldogs. This will be fans' first chance at witnessing what W.S.C. media is capable of.

After that, games only get more interesting. The No. 1 seed Villanova Wildcats see action Thursday, March 13, as does Doug McDermott and the Creighton Bluejays. While Nova and Creighton are in pretty good shape for the NCAA tournament, a number of other Big East squads will be battling for that extra edge to get themselves off the bubble. Every play in these games could be key, making or breaking someone's chances at the Big Dance.

To view any and all of these premium video clips, fans can turn to Big East social media. Outlets of distribution will include Twitter (@BigEast and @BigEastMBB), YouTube and the CBS All-Access Player on the Big East's website,

Per the press release, Big East Chief Marketing Officer Ann Crandall said, "The BIG EAST Conference is always looking to provide premier content for our fans and real-time highlights will allow them to experience the tournament like never before."

More, from W.S.C Technologies CEO Daniel Shichman:

We are delighted to partner with the BIG EAST Conference during its historic men’s basketball tournament and be a part of this marquee event. The BIG EAST has a huge fan base, and with our technology, automatic video highlights can be produced and delivered in real-time to optimize fan engagement on every platform.

It remains to be seen what this arrangement means for the future of event viewing. If real-time highlights are able to be distributed successfully for the Big East tournament, it could mean social media takes on a whole new importance.

Now, sites like Twitter are updated constantly as sporting events are transpiring with reactions and opinions from fans and experts alike. But what if instead of tweeting out a witty remark in reaction to a play that just happened, you could instead get the actual clip and send it around? Or, even better, you could tailor your feed preferences to supply just the clips that you want to see.

Just imagine a big Doug McDermott fan trying to get his/her fill of their favorite player. Rather than sifting through endless links to random scenes of game action, they can set their preferences to include just plays made by or involving McDermott.

Depending on the specificity of the technology, requests could get even more specific than that. A person could request videos that just affected the NCAA tournament bubble. So they could get game-changing clips from Xavier, Georgetown, etc. that keep them up to date on which teams are rising or falling. This would be relevant not just to Big East fans either. Anyone with a rooting interest in a bubble team around mid-March wants to stay up to date on how other borderline tourney-teams are faring.

The possibilities are endless. This could very well change the way sports are accessed and consumed around the world.