Being a college basketball coach in today's info-crazy world can be complicated.
As a coach, you not only have to be an outstanding recruiter and a skillful X's and O's guy, but you also need to be sharp in your dealings with the media.
Here are the top 10 coaches who understand the power of the internet, TV, social media and more, and are able to leverage different media channels for their own best advantage.
They are not always loved by the media nor are they always pleasant with the media.
But they have proven to be shrewd in how they use the different methods of communication.