College Basketball Recruiting: How Top 10 Schools Best Sell Their Programs

Hayden DeitrickFeatured ColumnistNovember 12, 2012

College Basketball Recruiting: How Top 10 Schools Best Sell Their Programs

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    College basketball recruiting is in full swing, and Top 10 schools are seemingly neck and neck for top recruits in this early signing period.

    To effectively recruit the top talents in the nation, programs have to have an X-factor that makes them the best destination for every recruit.

    For some it’s coaching, and for others it’s the conference. 

    Here are the ways in which today’s Top 10 schools’ can reel in top recruits such as Andrew Wiggins and Jabari Parker.

Indiana, Duke and Kansas: History of Excellence

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    Indiana, Duke and Kansas are among the most successful basketball programs in the history of the NCAA. 

    One thing that these programs have in common is an ability to bring players into their program by name recognition alone.

    Players nationwide grow up with the thoughts or re-living the glory of Christian Laettner’s game-winner or Mario Chalmer’s game-tying three pointer.

    All three of these programs do a phenomenal job of recruiting top talents within their own state where players have grown up with a top program just around the corner.

    A team like Indiana, Duke and Kansas has the history of excellence that is alluring to players that want to take up the mantle of a top team, even if it is just for one season.

Kentucky, Syracuse and Florida: The Promise of an NBA Career

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    Last season, Kentucky had its entire starting lineup move to the NBA. 

    These players were mostly one-and-done players that came to Kentucky for one simple reason: Calipari coaches young recruits into NBA talents.

    Coach Cal has coached many of today’s NBA greats: Marcus Camby, Derrick Rose, Tyreke Evans, John Wall, DeMarcus Cousins, Brandon Knight, Anthony Davis and more all owe their transformation from high school prospect to NBA greats to Calipari.

    Jim Boeheim and Billy Donovan have similar track records with several all-stars between them.

    Recruits today see this success and are drawn to a coach that can promise an NBA career to players that are willing to work hard and buy into the system.

Louisville and Ohio State: Great Conference Play

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    As a member of the Big East, Louisville can promise a young prospect the opportunity to play in the most competitive conference.  The same can be said for Ohio State and the BigTen.

    Some players have made their names by dominating performances against the top teams.

    One recent example is Kemba Walker who was on the draft bubble before the Big East tournament. Some scouts questioned whether or not he could adapt his game to the NBA level.

    After his incredible performance in leading UConn to the Big East Championship, scouts no longer doubted whether or not he was for real.

    The same instance could occur in the Big Ten, but not the A-10 or the WCC for example.

    Players look at Louisville and Ohio State and see the chance to play against the best of the best.

Michigan and NC State: Leading an Up and Coming Squad

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    Looking at Michigan and NC State’s records from the past few seasons, it can be seen that they are both trending up.

    Teams like these two squads can be intriguing to a recruit. 

    Michigan can look at an Andrew Wiggins and promise that they will have a starring role in the team.  NC State can recruit a Rodney Purvis for the same purpose.

    In fact, many top recruits would be the final puzzle piece for an on-the-rise team such as the Wolverines or the Wolfpack.

    This is a hard role to turn down because at the end of the day, recruits want to be noticeably important to their team.