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Right now, the Irish don't exactly have much of a recruiting presence in the South. The team rarely plays in North Carolina, Florida, etc., and they don't have much of a reputation down there because of it.
Notre Dame's 2011-12 roster didn't have any players from south of Maryland, where star guards Jerian Grant and Eric Atkins live. Now that the team will be playing plenty of games from Virginia to Florida, they will soon increase their sphere of influence.
These new recruiting pipelines in the South will be huge if the team wants to become a serious National Championship contender.