It's never easy to start a new trend, but the Miami Heat did just that.
While everyone was busy hating Miami, no one stopped to discuss how much interest the team has generated in the league in the past two seasons.
Check the Nielsen ratings for the last two NBA Finals if you don't believe me.
But now that the NBA has a new super team, the Miami Heat are no longer the big, bad empire of players who "sold out" to play together.
Instead, the league and its fans are beginning to embrace the concept of super teams the same way wrestling fans did when the NWO hit the WWF.
So, in a way, LeBron James and the Miami Heat reinvented the marketing appeal of the NBA by using its "stars" to bring the focus back on the team.
Not to mention, every NBA Finals from this point forward may boast nearly as much star power as the all-star game.
Isn't that the kind of league that we all really want to watch?
As Team USA has proven over the past two weeks, the only thing better than watching superstars play is watching them play together.
This new super team in Los Angeles will only make it that much easier for fans to come to terms with this reality without feeling so guilty about it.
Image Shift No. 5: The incorporation and gradual prevalence of super teams makes the NBA a more enjoyable league to watch. Meanwhile, maybe it will now be easier for fans to admit that they followed Miami so closely these last two years not just to watch them fail, but because they were an enjoyable team to watch and the start of a new and exciting trend.