The Super Bowl is not a football game. It's a global entertainment event broadcast live to nearly every television on the planet. With weeks of hype, red carpets, exclusive before- and after-parties and a crowd not of fans but corporate guests, it's closer to a blockbuster Hollywood premier than a sporting event.
What if the NFL's marquee entertainment event made the jump from the boob tube to the majestic silver screen? What if Hollywood did their treatment of the highest-rated television program of all time? Who would star? Who would direct? Would you pay to see it in IMAX 3D or wait for instant-streaming availability?