The Cincinnati Bengals promoted Ken Zampese to the role of offensive coordinator Friday.
The team announced the move to replace Hue Jackson with Zampese, who previously served as the team's quarterbacks coach since 2003.
Albert Breer of NFL Network provided some background information on the new coordinator:
The 48-year-old Ken Zampese is, of course, the son of former Chargers/Rams/Cowboys/Patriots offensive coordinator Ernie Zampese.— Albert Breer (@AlbertBreer) January 15, 2016
The position became available when Jackson, who guided the team's offense over the past two seasons, accepted an offer to become the Cleveland Browns' head coach Wednesday. The Bengals moved quickly to fill the void.
Zampese has spent more than two decades working on the offensive side of the ball at both the collegiate and pro levels. In the NFL, he spent time as an assistant with the Philadelphia Eagles, the Green Bay Packers and the St. Louis Rams before joining Cincinnati's staff.
His arrival coincided with that of head coach Marvin Lewis. That familiarity with the systems in place should make for an easy transition into his new role, and the Bengals' offense will probably look very similar despite the coordinator swap.
As we go through, this leaves you wanting more because you know there's more to get, and we both feel that way. It's been fun to see him jump over hurdles, but you know there's going to be another one. Don't get too comfortable. There will be something else someone puts up where someone says, 'You can't do this.'
But it's good, because that provides motivation.
The Bengals ranked seventh in points per game and 15th in yards per game in 2015. The trio of Dalton, wide receiver A.J. Green and tight end Tyler Eifert led the charge with a strong aerial attack, which continued to operate efficiently when backup AJ McCarron was forced into the lineup due to a Dalton injury.
Perhaps the biggest question for Zampese is how he'll handle the running backs. Jackson continued to feature Jeremy Hill despite a lackluster 3.6 yards-per-carry average. A bigger role for the more dynamic Giovani Bernard could allow the offense to create more big plays.
Otherwise, the basic structure of the team's offensive attack should remain in place. Zampese has the pedigree and the experience to keep the unit among the league's best in terms of scoring.