Ed Mulholland-USA TODAY Sports
This fight could be viewed as put-up-or-shut-up time for Adrien Broner. Or, depending upon how you look at it, it could be viewed as Broner's chance to shut up all the haters.
Either way, Marcos Maidana is exactly the kind of hard-nosed, heavy-handed welterweight so many fans wanted to see Adrien Broner fight next, after his split-decision victory over Paulie Malignaggi last summer.
Some fans hate Broner and want to see him fight a guy like Maidana who will get in his face and expose him as over-hyped and short on heart. Some fans think Broner is for real and want him to fight a guy like Maidana who will allow him to showcase his physical gifts and boxing skills.
Maidana is an all-action gunslinger with a fanbase. If he can knock off Broner, he suddenly puts himself in the welterweight division's most relevant conversations.
Showtime and Golden Boy originally wanted to present this as a pay-per-view. I'm glad they changed their minds. Neither Broner nor Maidana has achieved the level of respect and acclaim that would motivate a lot of fans to pay an extra $60 to watch them fight.
At the same time, this is an extremely important fight that most fans don't want to miss. Putting it on the regular premium network was a smart business decision in terms of building both of these guys.