It is now possible to have your own awesome art printed onto skateboards. This new process has revolutionized the industry—one that was mainly an extension of the very crowded t-shirt screen printing market.
With these new advances, it gives printers and artists the ability to have their boards printed at low quantities due to the digital process. Digital art is then heat pressed to the blank board or applied with adhesives.
This process allows printers low-risk, quick turnaround, and easy production. Unlike screenprinting which requires intense manual labor and switching of different colored screens, digital skateboarding printing is fast, easy, and low cost.
The digital revolution first made way into many staple consumer goods products, eventually making its way into skateboarding. The strict counter-culture idealism
associated with skateboarding was quick to embrace the ideals and individuality provided by the unique production method.
With the embrace of the new technology emerged a largely uni-lateral on-line skate community, seeking to band together in one place.
The skateboarding industry was dominated by pro-series decks, pushed into mainstream skate culture though the large skate companies. Due to the few other options for amateur riders, this quickly became the norm for all levels.
Yet, this failed to account for the uniqueness of skateboarding in its ability to embody more than just skateboarding as an activity, but rather as a lifestyle.
Custom skateboarding goes hand in hand with this emerging technology, allowing riders the inherent individuality so closely associated with the skateboarding movement.
As the technology continues to grow, we can expect to see more advancements in other sectors of the skateboarding industry, such as wheels, helmets, and bearings.
Furthermore, the ability for amateur riders to connect all over the world will enable new influencers and riders for beginning boarders to admire, putting less emphasis on the few pro riders.
Sites like Deckpeck and others have made it extremely easy for consumers to get their boards printed—providing a completely facilitated process and payment system. With the revolution in the skateboarding industry, it allows an increased emphasis on individuality as riders for the first time have the ability to completely customize their boards.