NASCAR has increasingly been listening to race fans and giving them more of what they want.
A good example is the new Generation 6 car that makes its formal debut in less than three weeks at the Daytona 500, vehicles that look more like what fans drive on the streets and that dealers sell in showrooms. Fans had asked for such, and NASCAR ultimately listened to them and acted upon those requests.
Granted, like at-track attendance, TV ratings—or more precisely, overall viewing numbers—have shown that fewer fans watch NASCAR races today than they did five or six years ago, just before the economy and interest in the sport both went south.
NASCAR is working to bring those numbers back, and 2013 has the potential to have the highest TV ratings in a long time, even better than last season's ratings.
Based upon numerous conversations with and emails received from fans over the last few years, we present here five ways that NASCAR can increase TV ratings in 2013.
If you have any other ideas, we'd love to hear them. Please put your thoughts in the comments section.