NASCAR: 5 Reasons Why NASCAR Is Returning to Popularity

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NASCAR: 5 Reasons Why NASCAR Is Returning to Popularity
Craig Jones/Getty Images

As we inch closer to the season-opening Daytona 500, expectations and excitement are running high for not only NASCAR and its teams but for fans as well.

NASCAR has a lot riding on 2013.

More sponsorship opportunities, changes in the next TV deal, the next generation of race cars, the relaunch of NASCAR.com and elimination of the Top-35 rule are all being eyed as positives and significant improvements for the sport and its future direction.

Here's a look at those five key topics, how they break down and their ultimate and hoped-for impact.

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