As director Richard Kelly's follow up to cult horror film Donnie Darko, apocalyptic thriller Southland Tales had the potential to be a similar-sized cult hit.
Throw in a star-studded cast including Dwayne Johnson, Sarah Michelle Gellar and Seann William Scott and what could possibly go wrong?
Well, everything, really.
First of all, the film makes no sense. OK, neither did Donnie Darko, but Southland Tales manages to be even more incoherent and nonsensical. Never has a movie raised so many questions and never bothered to answer them. Half the time it feels like Kelly is deliberately throwing in weird and undecipherable things simply to befuddle everyone.
And unlike Donnie Darko, which at least had appealing central characters, there's no-one to truly relate to or like. They're all too odd and uninvolved, with Rock's amnesia-ridden film star character coming off as particularly unemotional.
While Johnson should undoubtedly get credit for trying something new, you end up wishing he had picked something smarter than this.
Unsurprisingly, Southland Tales was a disaster with critics, who generally hated the convoluted script and bizarre premise. Worse still, it did abysmal numbers at the box office (via Box Office Mojo). While Johnson managed to move past the film and find success, it remains to be seen if Kelly's once-promising career has ever truly recovered.