Which LA Lakers Star Will Sell the Most Jerseys in 2012-13?
Let's take a look how each prominent member of the Lakers will fare among his teammates in jersey sales.
Bench play has been a big problem for the Lakers the past few seasons. Antawn Jamison will fix that problem by offering veteran leadership and as someone who can create offensively. However, no matter how big of an impact he makes, it's doubtful we will be seeing a lot of Jamison jerseys outside L.A. this season. Probably not too many jerseys inside L.A. either.
Metta World Peace will benefit greatly with the new additions. He will be able to make a big impact with this new lineup as the fifth option. World Peace should get plenty of open looks from downtown. As long as his three-point attempts line drive through the hoop while he brings it defensively each night, World Peace should have a good season.
World Peace would have had a better shot as top jersey seller last year as his name change would have spiked jersey sales. This year however, the only way his jersey is top seller is if he buys all of his jerseys himself.
Pau Gasol could see a spike in jersey sales this year. He is coming off a stellar Olympic performance and will benefit by having Howard alongside him in the post. Gasol is in line for a successful season.
Gasol was ranked 11th internationally in top-selling jersey sales last season. A good start to the season will allow him to climb higher on that list.
No matter how many Gasol jerseys end up selling it won't be more than the next three guys.
Bryant, whose jersey can be seen in most any city in the world, finished third in jersey sales last season, trailing only Jeremy Lin and Derrick Rose in total sales. If Bryant is ever going to finish third on his own team in jersey sales, this is the year it will happen.
The addition of Nash and Howard will benefit his chances to equal Michael Jordan and his six NBA championships, but it won't help his jersey sales. Now, if someone wants a Lakers jersey they will have new, more exciting options to choose from.
Plus, after having a top-selling jersey for so many years, aren't we at a high point? You would already have a Bryant jersey by now if you really wanted one?
The allure of new NBA superstars with Lakers on the front of the jersey paired with the longevity of Bryant's jersey being available will prove to be too much for Kobe to retain his title of top jersey seller on his own team.
Nash, on a new team, with a new number and his same exciting play will vault the two-time MVP to second on the Lakers' jersey sales this season. He will be bringing back Showtime to L.A. and give the Lakers their biggest star at the point guard position since Magic Johnson.
Even at age 38, Nash is one of the most exciting players to watch in the entire NBA.
He signed a three-year deal to be with the Lakers and with the way he takes care of himself he may be around even longer than that, making his jersey an attractive one while giving longer life to any purchased Nash jersey. Expect to see a lot of purple and gold No. 10 jerseys this season.
Howard’s got a great chance to be the Lakers' leader in jersey sales.
A big man with a big personality, now in a bigger city with a bigger fanbase, Howard will spur his new Lakers jersey to very big sales.
Howard finished 14th in total jersey sales last season while we were all living a “Dwightmare.” Pretty impressive sales record, especially for a jersey that in all likelihood would become obsolete within a year, since Howard was paving the way for his exit from the Orlando Magic most of last season.
Now with his move to Los Angeles it wouldn’t be surprising if the Lakers' Howard jersey jumped to No. 1 at the end of the year.
Howard is a polarizing figure in the NBA, so his name is likely to come up a lot this year. He will once again be one of the most-discussed NBA players as he makes up his mind on where he ultimately wants to play.
It’s likely that after playing in the Staples Center, seeing his No. 12 Lakers jersey in the stands and most importantly being the center of attention in such a big city, it all will lead Howard to sign his next big deal to stay with L.A.
As literally the biggest sports figure in L.A. next season and as the biggest name to be wearing a different jersey in the NBA this season, Howard jerseys will be flying off the shelf.
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