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NASCAR Supports Higher Education with a Checkered Flag

LOUDON, NH - SEPTEMBER 25:  A general view of race action during the Sylvania 300 at the New Hampshire Motor Speedway at New Hampshire Motor Speedway on September 25, 2011 in Loudon, New Hampshire.  (Photo by Jason Smith/Getty Images for NASCAR)
Jason Smith/Getty Images
Andrew RalphContributor IIIOctober 28, 2011

Southern New Hampshire University’s cast of five students is in a heated competition with 20 other schools—among them Ohio State University, University of Massachusetts (Amherst) and Syracuse—with the main goal of getting a trip to the season finale in Miami, FL.

SNHU is competing in a program called NASCAR Kinetics. The goal of NASCAR Kinetics from NASCAR’s standpoint is to make a college student more aware of the brand. NASCAR provides students the opportunity to experience real-life business situations with an established brand.

Each school has to complete two specific assignments that combine critical thinking with the execution of specific marketing plans.

In addition to the assignments, every school must host a viewing party for a race of their choice. This viewing party was put on solely by the students with help from a local NASCAR tracks or venues.

Southern New Hampshire University held their viewing party on October 15, 2011, at the New Hampshire Motor Speedway in Loudon, NH. The track features dedicated fans and brings in large crowds. This allowed NASCAR fans to watch the Bank of America 500, which was happening at the Charlotte Motor Speedway.

There were numerous events that these five students incorporated and promoted in this viewing party.

The students allowed the fans, with cooperation with the speedway, to drive in the pace car. Along with that, fans got to experience how it felt to be behind the wheel like their favorite drivers. The five students were able to do this for the fans by organizing a NASCAR simulator to be at the event.

The SNHU students didn’t just stop there; they put on NASCAR based games such as Bingo, KENO and organized raffles for the attending fans. To the fans' excitement, the raffle included some memorabilia from a race team that worked close to the SNHU team of students, Michael Waltrip Racing.

Southern New Hampshire University, formerly New Hampshire College, is a small business school based in Manchester and founded in 1932. SNHU has a student population of about 7,000, including graduate, undergraduate and online students. The University has about 50 bachelor degree programs, ranging from Business Administration to Accounting and Finance to Hospitality.

Southern New Hampshire University has a vision to be one of the best business schools in the Northeast. And this class and partnership with NASCAR will show the dedication of our students to be the best.  

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