Hype can best be defined as a marketing strategy that excites people about a person or thing, making them want to know more.
Being petite, attractive, and able to drive fast has served Danica Patrick well as a marketing dream come true.
Expectations are often unfulfilled ideals we place upon people.
Patrick is an example of someone thrust into the limelight with expectations heaped upon her.
Many want her to succeed in whatever series she chooses to drive in, be it IndyCar or NASCAR. Others want her to fail and wait for the next stumble, yet everyone watches to see what she will do.
In NASCAR, Patrick is an anomaly because she drives for Dale Earnhardt Jr. at JR Motorsports and is an attractive female that is a media darling much like Earnhardt Jr.
For others, heritage breeds expectations. If a family produced racing champions, then it is expected to follow on down from father to son.
Often it doesn't work that way, leading to disappointment because tradition is not carried out as planned.
For some, they find success at various levels in the sport and their name becomes recognized, yet as they move on to higher levels, accomplishments may falter.
As the years pass by, we review careers more analytically and find success to be somewhat overrated.
In no particular order, we will take a look at NASCAR drivers from whom expectations remained unfulfilled.
You can decide for yourself if you feel these drivers were overrated.