Before I start off this wonderful article , I'll like to link it too the original site where it was posted:
1. Build stars. Don't buy them.
Yes, I'm aware that technically speaking all talents came from somewhere else at some point in time, be it the WCW, WWE, WWF, ECW, NWA, New Japan, etc., but no where in the wrestling industry is a company more discredited for signing on-the-declines, recent-releases or has-beens than than TNA.
While in theory this isn't much of an issue as free agents are free agents, and talent is talent, every successful wrestling company in history has (generally speaking) built their biggest stars—not bought them.
Three of the WWE's top-5 right now (IMO, Cena, Batista, Orton, Jericho, and Edge) were all talent creations, not purchases. In fact, Cena, Batista, and Orton all busted their way through the ranks in the WWE's developmental league OVW.
Guys like The Giant (Big Show), Chris Kanyon, Kevin Nash, DDP, and Daffney all developed their game by graduating through WCW's Power Plant.
TNA doesn't have the same luxury as either powerhouse company, seeing as they don't actually have a developmental league. However, guys like AJ Styles, Desmond Wolfe, Samoa Joe, and a number of their youth under contract, despite coming from ROH and other independent circuits prior, are still young enough to not be known for their work elsewhere (outside of the IWC), which still serves in the same manner in terms of building a star instead of buying one.
While RVD, Jeff Hardy, Kurt Angle, Mr. Anderson, D'Angelo Dinero, and others are fantastic wrestlers, it's imperative that TNA still understand that youth will serve at one point or another if the company is to have any long-term success.
2. Don't close any show with Hogan (or Flair)
Yes, we realize they're stars. Yes, we realize they're legends. Yes, we realize they're (wrestling) gods.
No, that doesn't mean they're still relevant main event caliber stars. No, that doesn't mean they still belong performing in that spot.
It's hard enough fighting the penchant for fans to be just as turned off (as they are turned on) by Hogan because of his selfish tendencies as it is. The last thing the company needs is him using the spotlight he's more than capable of shining on guys in need of it to continue shining it on himself.
3. Add logic to storylines
No more dropping the ball!
I can't put it any simpler or in terms that could mean any more with less. Stories are supposed to arc and feuds are supposed to make sense .
This crash-course TV shit is for the birds. It works for the momentary wrench-in-the-gears type swerve when you feel the company needs it, but to continue doing so week-after-week isn't any more compelling than it is confusing.
If you're going to have Anderson and Pope feud because both need a new direction/partner, fine, so long as you actually explain why they're even feuding. If you're going to give RVD a title push, at least build to the fact that he's going to contend for the title. If you're going to have Flair feud with Abyss(mal) over Hall of Fame rings that don't even point to the Hall of Fame of your own company... actually, never mind—that one isn't even moderately salvageable.
4. Get out of Orlando
If the St. Louis (Saint Charles, Missouri) crowd that you drew for Lockdown 2010 wasn't proof enough that your company can and will draw and sell tickets if given the chance, I don't know what is.
Furthermore, if you don't see the value in the size of your crowd making your product actually look more credible, I don't know what to tell you.
Orlando is killing you, TNA. Absolutely killing you.
Everything from the Cancer Crew you let into your doors week-after-week, who do nothing but drag your product down by getting themselves over and onto your television broadcast by dancing around like idiots in front of the camera and chanting irrelevant and irreverent nonsense at the wrestlers on live television, to the fact you make zero—count them—zero dollars on the price of admission because Universal Studios won't allow you to charge for the cost of ticket to your show because they own the building in which you film it is crushing you!
5. Be TNA, not WWE, WCW, ECW, or WWF, and don't even be NWA
Stop re-hashing the same tired and tried story lines that your competition exhausted and made famous a decade ago (or more).
Even more so, stop thinking anyone still cares as it is!
I am aware that the wrestling industry as a whole is for the most part one giant re-hash of some moment in time before it, but no company is more infamous for utilizing the same basic constructs that their competition has used (and often abused) before them like TNA.
No one (and I speak for the general audience here) wants to see the nWo a la Kevin Nash, Scott Hall, and Pac done all over again as a main event caliber angle when you're also re-hashing Goldust a la Orlando Jordan, Goldberg a la Rob Terry, and Hulk Hogan a la Abyss(mal) at the same moment in time.
It's too much credit conceded to your competition via the fact that you weren't creative enough to come up with your own ideas in the first place!
Everyone begs, borrows and steals, but not everyone relies on all three at every turn as a means to sell their product on a weekly basis.
6. Market the product: You have to spend money to make money
Facebook, Twitter, and the Internet, in general, can only do so much to sell your company to those who may not know about it.
Take the time to advertise as best you can otherwise. You have to spend money to make money, after all.
The NYC billboard ads were a fantastic idea, as would any other promotional work you do in cities with media outlets as large as that, so capitalize on the opportunities there and market your product as best you can afford to as a means to sell it to new and old wrestling fans a like who may or may not know about your product already.
In addition to this, get your biggest stars in front of cameras for a TNA plug at every opportunity. Free publicity is the best publicity—that means doing morning talk shows, radio, and charity events especially.
7. Enjoy the success!
* OK, so the seventh doesn't really count, but you get the point!