NASCAR Reveals New Name for Cup Series and New Logo

Rob Goldberg@TheRobGoldbergFeatured ColumnistDecember 20, 2016

NASCAR has officially renamed its top-level competition to the Monster Energy NASCAR Cup Series.

The organization announced the news on its Twitter account:

Monster Energy was named the newest sponsor for the premier series Dec. 1, replacing Sprint, which had been a part of the racing competition since 2005.

In addition to the rebranding of the name, NASCAR has also tweaked the logo it has had since 1976:

NASCAR Senior Vice President and Chief Marketing Officer Jill Gregory broke down the purpose of the changes, per an official release:

Our new NASCAR mark is modern, timeless, and embraces the heritage of our sport. It was important for us to recognize our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport's visual identity to make it concise, relevant and functional, while respecting and maintaining the unique qualities of the original mark.

Dale Earnhardt Jr. was one fan of the changes:

The link to the past comes at a good time in the series. Jimmie Johnson won his seventh career title in 2016, tying him with legends Dale Earnhardt and Richard Petty for the most all time.

On the other hand, ratings have been down compared to previous years. The recent deal with Monster Energy also showed a decline in popularity. As Darren Rovell of ESPN noted at the time, the latest agreement was worth 2.5 times less than the previous deal with Sprint.

A few changes won't bring all the fans back, but it is a good place to start.

Related

    Stars Who Should've Retired by Now

    Featured logo
    Featured

    Stars Who Should've Retired by Now

    Adam Fromal
    via Bleacher Report

    Minicamp Roundup: Giant Changes Coming to NY

    Featured logo
    Featured

    Minicamp Roundup: Giant Changes Coming to NY

    Brent Sobleski
    via Bleacher Report

    Teams One Piece Away from Contending

    Featured logo
    Featured

    Teams One Piece Away from Contending

    Grant Hughes
    via Bleacher Report

    Danica's Career Ends on a Sour Note

    Featured logo
    Featured

    Danica's Career Ends on a Sour Note

    Joseph Zucker
    via Bleacher Report