Pac-12, Twitter Agree to Live-Stream Sporting Events for 2016-17 Season

The trend of Twitter live-streaming sporting events continued with a blockbuster announcement Thursday, as Pac-12 Networks revealed it will stream more than 150 events on Twitter during the 2016-17 season.

Pac-12.com made the agreement official, and Pac-12 Networks President Lydia Murphy-Stephans explained the rationale:

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The Pac-12 Networks' collaboration with Twitter reflects our ongoing commitment to increasing exposure for Pac-12 universities and their live, school-produced events. By expanding our digital footprint, Pac-12 Plus also allows us to connect more fans with more, live Pac-12 sports content through a platform they use every day.

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Soccer, volleyball, gymnastics, baseball, ice hockey, swimming and diving, softball, track and field, wrestling, lacrosse, tennis and water polo are among the sports expected to be streamed. The Pac-12's deal with Twitter does not include the streaming of football or basketball games.

The Pac-12 is the latest sports entity to delve into this platform. The NFL announced recently it will stream 10 Thursday Night Football games on Twitter globally during the 2016 campaign.

Pac-12 Networks currently isn't available on DirecTV, so the partnership with Twitter is significant for a large portion of the viewing audience.

In addition to Twitter, the Pac-12 announced select events will be streamed on Pac-12.com and on the websites of the universities involved in the competitions.

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