Hawks Use Real People Named Ashley Madison to Encourage 'Love Affair' with Team

Thomas Duffy@@TJDhoopsFeatured ColumnistSeptember 18, 2015

The Atlanta Hawks aren’t like other NBA teams.

They let 2 Chainz take over for a day. Their organist plays rap songs during games. They had a Tinder night that was a lot less strange than you might think.

This, though? This is a little weird.

The Hawks kicked off a questionable marketing campaign Friday, which plays off of the idea of Ashley Madison, the website for people seeking affairs. Three people with that actual name Ashley Madison have been signed to promote a new type of ticket plan.

Associated Press writer Tim Reynolds passed along some more info:

"Feel the rush of a new relationship with the Atlanta Hawks Flex Plan—10 nights of pure, unadulterated excitement," one woman whispers in the clip. "And don't worry. Your old team never has to know. "

Oh yeah, Adam Silver is going to love this.

[YouTube]

Related

    Buzz: Stotts on Hot Seat After Sweep

    NBA logo
    NBA

    Buzz: Stotts on Hot Seat After Sweep

    Kyle Newport
    via Bleacher Report

    NBA Fines Both Morris Twins for Criticizing Refs

    NBA logo
    NBA

    NBA Fines Both Morris Twins for Criticizing Refs

    Rob Goldberg
    via Bleacher Report

    Brow's 47 Is Pelicans' Playoff Record

    NBA logo
    NBA

    Brow's 47 Is Pelicans' Playoff Record

    Adam Wells
    via Bleacher Report

    AD's 47 Help Pelicans Finish Off Sweep of Blazers

    NBA logo
    NBA

    AD's 47 Help Pelicans Finish Off Sweep of Blazers

    Paul Kasabian
    via Bleacher Report