Hawks Use Real People Named Ashley Madison to Encourage 'Love Affair' with Team

The Atlanta Hawks aren’t like other NBA teams.

They let 2 Chainz take over for a day. Their organist plays rap songs during games. They had a Tinder night that was a lot less strange than you might think.

This, though? This is a little weird.

The Hawks kicked off a questionable marketing campaign Friday, which plays off of the idea of Ashley Madison, the website for people seeking affairs. Three people with that actual name Ashley Madison have been signed to promote a new type of ticket plan.

Associated Press writer Tim Reynolds passed along some more info:

"Feel the rush of a new relationship with the Atlanta Hawks Flex Plan—10 nights of pure, unadulterated excitement," one woman whispers in the clip. "And don't worry. Your old team never has to know. "

Oh yeah, Adam Silver is going to love this.

[YouTube]