The Atlanta Hawks' Tinder Night Was a Strange and Beautiful Success

“Swipe Right Night” took Philips Arena by storm Wednesday, kicking off an evening of love and basketball that will likely be replicated but perhaps never duplicated.

The Atlanta Hawks went all-in on the promotion, encouraging fans to search for and meet up with Tinder matches during their game against the Memphis Grizzlies.

It was a night of romance, heartbreak and furious swiping. The Hawks stamped the event with the hashtag “#SwipeRightATL,” which now serves as a living history of the night Atlanta fell in love with itself all over again.

The following is a recounting of this strange evening, which included free roses, Altoids and special suites for Tinder match meet-ups.

Kevin C. Cox/Getty Images

Security officers assumed the duty of "Swipe Left Patrol" for the evening.

Despite all preparation, things got off to a rocky start in Atlanta. 

Neither love nor the Hawks would be denied, however. With their team giving fits to a tough Grizzlies squad, Atlanta fans initiated a torrent of matches.

"

#swiperightatl pic.twitter.com/LWqc08gApT

— J E S S I C A ♋ (@DollCiara09) January 8, 2015"

"

Found my match at the hawks game! #SwipeRightATL @ATLHawks pic.twitter.com/s3YSCptPHC

— Kirby Cooperman (@KCoop09) January 8, 2015"

SportsGrid.com's Eric Goldschein took a picture of two fans in the Tinder lounge enjoying one of the more romantic vistas known to man.

Games within games were played.

Not all matches were made at the stadium—or with people.

Some day, parents will have to tell their children all about Swipe Right Night.

And it pains me to note that the specter of digital deception reared its shaggy head during this most momentous occasion. 

All in all, the evening appeared to be a great success. The Hawks won 96-86, and more importantly, love conquered all in a sweaty, packed arena.

Just remember: Swiping right isn't an act. It's a state of mind.

UPDATE

It has been brought to my attention that at some point in the Tinder-y heat of Wednesday night, the Brooklyn Nets threw a couple hot shells Atlanta's way.

The Hawks did not respond, but here's ATL spokesman and elbow advocate Ludacris with a brief statement on the remarks.

---End of Update---

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