For most social media-savvy people, Instagram is a virtual wasteland of drunken, sweaty group selfies, duck-face holdovers, random acts of nutty and the merely mundane.
That doesn't take away from the fact that Instagram is convenient and amusing. But when the average dude is documenting his boardwalk exploits...the images begin to run together.
If you step out of "Average-Dude" Instagram and into "Rich-Athlete" Instagram, suddenly, the dank apartment littered with used plastic red cups is replaced by glittering infinity pools and sprawling estates. The recreational kickball game transforms into a luxury box at the Super Bowl.
None of this is surprising of course, but it's kind of an awesome window into a lifestyle that didn't exist just a few years ago. It's like anyone with Internet access has their own personal copy of the LeBron James Family Photo Album.
So let's take a look at what we're dealing with here.