Worst Golf Store Commercial Ever Created Is Actually Quite Brilliant

Gabe Zaldivar@gabezalPop Culture Lead WriterNovember 22, 2013

This must be what it felt like for those first fortunate souls who looked up and witnessed the fresh paint dry on Michelangelo's mural atop the Sistine Chapel's ceiling.

Mike here might be a marketing genius, and perhaps he has this whole Internet figured out better than Mark Zuckerberg. There is one thing that isn't open for conjecture or debate: Mike most certainly buys golf clubs. 

UPDATE: Friday, November 22, 2013 at 3:45 p.m. ET by Gabe Zaldivar 

Well, Mike is a great sport. 

Mike Mixson, as he is known on Twitter, rather enjoyed our take on his audacious commercial and made sure to embrace it on the social media site.


— Mike Mixson (@mikesgolfshop) November 22, 2013


Thanks, Mike. Good luck with buying of all those golf clubs!

End of Update---

Since we are on the subject of cold-hard facts, we might as well inform you all that PGA.com's T.J. Auclair recently spotted and posted this video to the website, proclaiming that despite your initial gut reaction, this is a viral video at the moment. 

As of this writing, this brief ad for Mike's Golf Shop with a description "Mike's Golf Shop Fall 2013" has 132,617 views on YouTube

I'm guessing about five were actually looking for a golf shop that bought golf clubs. The rest were so blown away by the captivating information featured in this video that they just had to share with their friends, family and any random pet that might be in the room. 

In 2013, we don't have flying cars or hoverboards, but we do have the Internet.  

And what our love affair with the interwebz tells us is the worst is actually the best. People get giddy to watch showings of The Room, the Butt Fumble is celebrated like a birthday, and the Alex Rodriguez farce is now must-see Internet. 

Even the top comment on YouTube as of this writing offers, "That's what all ads should be - just something quick that describes what it is you do or what service you offer, and where people can find you."

Oh, they continue on with a diatribe about something, but I had to concentrate on my nosebleed caused from my mind being blown. 

There is only one thing better than this commercial, and it's the fact that it is becoming so immensely popular. It means I am not alone in loving horrible things. 

Suddenly, my copy of Weekend at Bernie's II and affection for Pauly Shore flicks doesn't seem so foolish. 

Now, if you need me, I will be watching this marvel of marketing one more time, pondering how things went after Mike shut off the camera and sauntered off into the distance as only a genius can saunter. 

Perhaps he was greeted by the woman fortunate enough to have married such a marvel. "Mike, Honey, did you shoot the commercial I asked you to do?"

You don't put Baby in a corner, and you don't ask Mike questions before lunch. "Now, I told you to get off my back. I did the damn thing, now where's my hot bologna sandwich?"

Mike's Golf Shop: They "buy golf." Better yet, they buy golf clubs. 

Well, Mike, you do a hell of a lot more than that. You brighten our day and move the meter on what we as a culture care about. 

I only wish I had some clubs to sell. 


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