Michael Floyd is buried beneath any national storyline pertaining to the Arizona Cardinals offense. For the first time in several seasons, the team has a competent quarterback who, if upright, will make fantasy windfall out of its currently obscure wide receivers.
Even the insanely talented Larry Fitzgerald was unable to overcome 2012's revolving door of inept signal-callers.
2012 was Fitzgerald's lowest yardage output since his rookie season. It was his first season under 1,000 yards receiving since 2006 when he only played 13 games. A force-fed diet of John Skelton, Kevin Kolb and Ryan Lindley will do that to an elite receiver.
With the acquisition of gunslinger Carson Palmer and aggressive play-caller Bruce Arians, everything changes.
That especially goes for Floyd.
As much as Fitzgerald owners should rejoice, there should be plenty of room for production in Glendale. The week-to-week double-teaming of Fitzgerald will place Floyd in a litany of one-on-one situations that the talented receiver should exploit.
Nothing changed with Michael Floyd. Still running ahead of Andre Roberts. Still fantasy's best sleeper.— Adam Levitan (@adamlevitan) August 6, 2013
Even last season as a rookie, Floyd was able to squeeze 45 receptions and 562 yards out of Arizona's messy offense. Accordingly, much of the buzz around training camp has centered around the Notre Dame product.
In July, Cardinals beat writer Darren Urban expressed confidence in the possibility of a breakout season for Floyd. In describing Floyd's expanding role, Urban said the following:
Last year’s No. 1 draft pick looked better at the end of last season but more importantly clearly had a better handle on himself and his role this offseason – even with a brand-new offense. Floyd has been an important target during OTAs and minicamp and there is little question the coaches are prepping him to take on a large load.
Larry Fitzgerald isn’t going anywhere, but with Palmer behind center and Fitz drawing the defense, Floyd has the potential to have a pretty big season under Arians’ offensive scheme.
A welcomed change in philosophy and quarterback will make Floyd into a relevant fantasy starter. He has WR2 upside and will be available at a WR4 price tag come draft day.
2013 Projection: 76 Rec, 969 Rec yds, seven TDs
#Sleeping7: Alex Smith (QB; 16.12 ADP) | Le'Veon Bell (RB; 5.05 ADP) | Giovani Bernard (RB; 8.03 ADP) | DeAndre Hopkins (WR; 8.08 ADP) | Kenbrell Thompkins (WR; 12.03 ADP) | Michael Floyd (WR; 10.03 ADP) | TE | DEF
The 2013 Sleeping Seven is brought to you by a five-time Fantasy Football Champion. It documents criminally unheralded players with an Average Draft Position (ADP) past the fourth round. Combine a team of reliable studs with a steady diet of late-round overachievers, and a juggernaut awaits.