Have you bought into Under Armour as a viable producer of basketball shoes? If you haven't already, the new Torch may help convert you.
Seeing them in NBA 2K13 never hurts the cause either. If Brandon Jennings leaves the small market of Milwaukee after the season, it will do a lot for his popularity and that of Under Armour in the basketball world.
NBA 2K13 has close to 200 different sneakers spread out over seven brand names: Nike, Jordan, Adidas, Spalding, Reebok, Converse and Under Armour.
To unlock them, you simply need to go to the codes screen from the main menu and input: "underarm our" as shown in the video below.
Before the unlocking of the Torch, the only notable Under Armour shoe was Jennings' Charge BB, and it wasn't available for all players. This shoe can be placed on the feet of any virtual baller without a contract with a company that isn't Under Armour.
So, no matter how much you like the Under Armour Torch, you can't put them on Derrick Rose or LeBron James. Nike and Adidas wouldn't like that very much—thus the game prohibits it.
In short, all of the players with generic 2K brand shoes can wear the Torch, and any player—like Brandon Jennings—that has an endorsement deal with Under Armour can obviously rock the Torch as well.
Here is a shot of Jeff Green sporting the Torch:
They look pretty slick in that image, and they go quite well with the Boston Celtics' uniform. If you are a stickler for matching the shoes with the uniforms, you can also edit the colors of the Torch in the Shoe Editor.
Those people at 2K Sports think of everything.
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