Not all professional wrestlers have gimmicks per say, but every single one of them needs to have some sort of character if they're going to succeed.
You can't just be Joe Blow and expect the fans to react to you when you enter the arena.
You need to have something, anything that sets you apart from the other wrestlers on the roster and makes you stick out like a sore thumb.
That being said, there are plenty of wrestlers who have distinguishable gimmicks, yet aren't exactly in a great position in the WWE. It's all about finding that perfect balance and having a gimmick that gets you over with the crowd.
There are plenty of wrestlers in the WWE, however, who haven't found that.
Here are 10 WWE stars who need gimmick makeovers if they're going to succeed.