CBS just interviewed a man that allegedly ran away when he saw a child getting molested, and CBS is the one that came out of it looking like the bad guy.
That is because they over hyped this piece of "journalism" that amounted to nothing.
CBS spent the day promoting an exclusive interview with Mike McQueary—the Penn State coach that has admitted to seeing Jerry Sandusky assaulting a boy in the Penn State showers—like it was going to be a life changing event.
The man conducting the interview, Armen Keteyian, himself hyped this as: "Tonight on Evening News Mike McQueary breaks his silence and opens a window for me into his emotions."
As you can see in the posted video this may have been a bit of overkill. This interview was 10 seconds of nothing—an absolute waste of time.
CBS undoubtedly earned millions of extra viewers by promoting this non statement, but they just destroyed their credibility by how they handled it.
They violated their trust with the public in a way that few television networks ever have.
It is impossible to fathom what they were thinking. But I'll give it a try.
CBS Exec 1: Wow, that was booooring.
CBS Exec 2: We probably shouldn't even air it.
CBS Exec 1: Are you crazy? NBC killed it with Sandusky last night. We need scandal. Put the hype machine to work.
CBS Exec 2: You're right—the public is stupid. They'll watch it, complain, forget about it and come back. I mean it is reality TV, right?
CBS Exec 1: It's solid gold.
CBS, you fail. Thanks for wasting our time.