Pacquiao vs. Mayweather Announcement: Publicity Stunt or Márquez Distraction?

Nedu ObiAnalyst IINovember 4, 2011

Pacquiao vs. Mayweather Announcement: Publicity Stunt or Márquez Distraction?

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    The recent announcement by the camp of Floyd Mayweather that he’s now willing to throw leather with Manny Pacquiao is both a publicity stunt as well as a distraction for Pacquiao’s upcoming fight with Juan Manuel Márquez.

    The fight that both the fans and the media have been clamouring for several years will finally come to pass on May. 5.

    Well, that’s according to Mayweather’s adviser Leonard Ellerbe when he spoke to

    The general consensus is: Don’t hold your breath until both fighters have signed on the dotted line.

    And that’s not a given either.

    So why did Money’s camp pick Wednesday night, nine days before Pacquiao’s Nov. 12 clash with Márquez, to make their earth-shattering pronouncement?

    The reasons are twofold.

Publicity Stunt

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    I sometimes wonder how Money was able to take a 16-month furlough whilst boxing the world heaped accolade upon accolade on the one obstacle in his path to glory.

    The same individual who still denies him the superlative encomium amongst his peers and the public—the moniker of being the world’s No. 1 pound-for-pound pugilist.

    Prior to, leading up to, during and the aftermath of his controversial knockout of Victor Ortiz on Sep. 17, Mayweather has had most, if not all, of the media’s publicity traffic flowing his way.

    Money might grouse about the adverse publicity he gets from the both the media and the public, but if the truth be told, Money thrives on it—to Money, it constitutes relevancy.

    Prior to the announcement, the WBC welterweight champion’s relevancy factor was not headline news.

    Though, what has been relevant is Pac-Man and his Nov. 12 trilogy bout with Márquez.

    Be that as it may, Money has made sure he’s at least got a piece of the limelight. A piece would be an understatement—a plethora would be more apt.

Márquez Distraction

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    What better way to distract the Pac-Man, than by inadvertently dangling a supposed $50 million-plus in his face?

    More than a week before fight night, not only will Pac-Man have to contend with a wily old fox in the mould of Márquez, but he’ll also have a possible Mayweather clash on his mind as well.

    More importantly, it’s the thought of one last big payday, before he eventually retires from the sport and up sticks to the Philippines, to resume his role as Sarangani’s congressman.

    Not to mention, living the rest of his life in luxury.

    If the distraction comes to fruition, the upshots could be: Pac-Man loses his WBO welterweight title to Márquez or he’ll be more determined than ever to keep his date with destiny.

    I think the latter would be the ideal outcome for Money.

    As for now, I think Money has played a blinder.

    Don’t hate the player, hate the game.

    Let’s sit back and relax, and see how the rest pans out.

    Click here for more analysis on the motives behind Mayweather’s May 5th announcement.