Tiger Woods: Endorsement Deal with Rolex Huge Win for Tiger

Tom LoughreyAnalyst IIIOctober 5, 2011

JOHNS CREEK, GA - AUGUST 12:  Tiger Woods hits a tee shot during the second round of the 93rd PGA Championship at the Atlanta Athletic Club on August 12, 2011 in Johns Creek, Georgia.  (Photo by Stuart Franklin/Getty Images)
Stuart Franklin/Getty Images

Tiger Woods is going to turn his career around and return to his winning ways, or at least that’s what Rolex thinks.

ESPN has reported that the Swiss watch company has inked Tiger to a new endorsement deal, citing that they believe Tiger still has quality results in his future.

By doing so, Rolex has given Tiger Woods something every golfer needs…belief.

Since everything went down with his ex-wife and Tiger lost all of his endorsements, he has not been the same player. Putts he usually made weren’t finding the cup and his scores began to soar. Basically, Woods was just an average golfer searching for a surge of confidence.

Even when Tiger would have a good day on the course, many would question whether or not he could get over the hump. It seemed odd that someone who had won 82 tournaments worldwide and been the most popular golfer for a decade to receive such doubt.

Now, Rolex has stepped in as the first company to say they believe Tiger can return to his winning ways. In a sport like golf, belief is easily the most important part of a player’s game. Anyone that has addressed a golf ball thinking they were going to duff it knows exactly what I’m talking about.

Even professionals suffer the anxiety that average golfers battle on a shot-to-shot basis. However, they’re usually able to overcome it. All of the hoopla surrounding Tiger surely had his mind racing, and was distracting him from performing at the highest level.

Not too long ago, Tiger was regarded as the best golfer in the world. In many people's minds, he was the only golfer in the world, and if he didn't finish at the top of the tournament it was because he did something wrong.

On some rare occasions, someone like Y.E. Yang would hit an impossible 3-iron from over 200 yards away that cleared a bunker and stuck to the green to defeat Woods, but people would still question how Tiger shot a 75 in the final round.

His infidelities came into the public light and stole the thunder from his career that was easily on track to become the best ever. Long breaks from golf to straighten out his head resulted in poor play on the course for Woods, and the doubt began to build.

Woods lost his No. 1 ranking on Oct. 31, 2010 and currently sits at No. 51 in the world, which is his lowest ranking since 1996 when he was 20 years old. Every time Woods is interviewed it looks like he’s on the verge of tears.

I’d understand the criticism and constant scrutiny if Tiger was trying to deny the allegations or say he did nothing wrong, but all he’s doing is trying to go on with his life. He’s not asking for a second chance with his wife, just another shot at life beyond the ridicule.

When people in average jobs commit adultery, it wouldn’t be brought up in a board meeting or any presentation. By being a part of professional sports, Tiger relinquished control of his personal information?

Is that fair? That’s for you to decide.

But how long can this go on for? Tiger lost endorsements with AT&T, Accenture, Gatorade, Gillette and Tag Heuer because of his actions. He offered a public apology and has never snapped back at the media (to my knowledge) for everything they’ve said about him.

It’s easy to say that Tiger could have avoided all of this by not cheating, but none of you have been in the situation he was in. I’m not saying what he did was right, but people that think it should have been easy for Tiger to avoid temptation clearly haven’t considered his lifestyle.

He was likely approached by women almost every step he took, so it’s unfair to judge him so harshly. In the grand scheme of things, Tiger took a beating by many people that probably don’t deserve to ridicule him.

That’s life in the public limelight, and Tiger has tried to revamp his career in the aftermath, just like any person with drive would. Unfortunately for Tiger, he hits drivers for a living and is all over the news every time you blink.

Should you feel bad for Tiger? That’s for you to decide.

Instead of following the crowd and loving every Tiger Woods joke you hear, take some time to think. When you make a mistake in your personal life, is it broadcast all over the world for everyone to see?

Show some compassion for a person trying to go on with his life.

Woods will be playing in the Frys.com Open this week, and he may start to breathe a sigh of relief knowing there are people out there that know what he’s capable of.

Tiger made a mistake in his personal life and owned up to in the press. His golf skills did not disappear, they just haven’t all come back out at once yet.

Will Tiger turn his career around? That’s for him to decide.