12 Ways to Keep the WWE Network from Failing
Most wrestling fans are probably not going to like this article. I might be wrong about that, but I'm going to be honest and up front with you.
If you're hoping that the WWE Network provides 24-hour, uninterrupted steams of professional wrestling and professional wrestling-related content, either current or archived, you are really not going to like this article.
I'm a very pragmatic individual. A realist, if you would.
And I understand that a niche network surrounding professional wrestling is probably going to fail.
And I even think the WWE understands that this is going to be hard to pull off, which is why they've waited so long to do it, when the time to strike on something like this was actually 10 years ago, when wrestling was on fire.
WWE has a contract to honor with the USA Network and Syfy, and so Smackdown and Raw won't even be airing on this network. It will, in fact, be a network that features decades-old matches from WCW, mingled in with C-rate shows like NXT and Superstars, and will probably feature movies like "The Marine," "Knucklehead" and "The Chaperone."
I asked the general public (the ones who will be required to watch this network by the millions in order to make it work) and they told me they were really excited to see John Cena in "The Marine." I thought they were telling the truth, until I let down my guard and they beat me with pipes.
Creating a successful network that generates millions of viewers (many more than the 4 million who watch Raw and Smackdown every week) is a nearly impossible undertaking.
For an example of how difficult it is, let's look at Oprah Winfrey, who, through her "Oprah" talk show, was able to forge a billion-dollar empire even larger than the WWE. (Her own personal worth is nearly 2.7 billion, while the WWE's assets are slightly below $400 million. And that's not Oprah's companies, that's just what Oprah has in the bank.)
Oprah's talk show, which is the highest rated daytime talk show of all time, has vacillated between 25 million to 42 million viewers in the US per week. (To the WWE's 3 million-4 million viewers) and that's not even including the 149 other countries she aired in.
She took this success to mean she could start her own network, called OWN.
When she did that, her overall viewership was only 505,000 people in the US to start. It then dropped down in the matter of a month, to 135,000 viewers. She's since gone through two CEO's before taking it over herself and the network plans to do "Major overhauls."
That sucker is going down like the Titanic, folks and folkettes.
And this is from someone whose empire was far larger than the WWE with 10 times the viewership.
Those major overhauls are the same overhauls that networks like Spike, Syfy, MyNetworkTV, etc... all undergo.
They come out as niche channels, recognize there isn't a big enough of a niche, and start to include other types of entertainment to survive.
And if Spike TV, a "men's" channel, has to do it, what choice will the WWE have? I think "Man" is a bigger segment of the populace than "Wrestling Fan."
Add to this the fact that anything that Vince does outside of producing actual professional wrestling shows, generally bombs worse than the Enola Gay, (XFL, WBF, WWE Films, etc...) I don't have faith in him to work about a business miracle here.
And so, I would like to present a few ideas the WWE can utilize to make their new network a success.
And of course, because I am the president and CEO of CBS (No, I'm not), they will all be fantastic ideas.
An Awards Show
The Oscars, The Grammys, The Tonys, The Emmys, The BET Awards, The MTV Music Awards, The Billboard Music Awards, The American Music Awards, The ESPYs, The Kids Choice Awards, The Screen Actors Guild Awards, The Scream Awards, etc...
If there's one thing that never changes it's this:
Celebrities love to pat themselves on the back.
Networks love airing it.
People love watching it.
When is the last time you saw a major awards show go under?
If Nickelodeon, a children's network that was bleeding money like a hemophiliac in 1987, can start a simple awards process where kids vote at their local Pizza Hut and a celebrity gets a thank you message on TV, then parlay that into a multi-million dollar awards show that brings out every A-lister from Matt Damon to The Rock, and has several versions in the US, UK, Australia, Brazil and Indonesia, what could an award show do for the WWE?
Why do you think these channels like Spike, BET, MTV and ESPN even bother with Awards shows?
Ratings gold. Advertising dollars.
These shows become the focal point of the entire network, because they are so successful.
If the WWE turns the Slammy Awards into a real awards show? And they do it differently than most other awards shows and they spend one hour for movies, one hour for music and one hour for sports awards?
I believe it would be a success. And these shows are successful because they bring out celebrities that people want to see, en masse. With all the connections to celebrities the WWE already has, of course they will come out to get an award on television. The WWE won't even have to pay them to show up.
And here's a thought: The last edition of the MTV Music Awards scored a 10.8 in the ratings, 2.4 points higher than any Raw ever has. Raw's highest was at 8.4 in 1999.
Guess what else was 2.4 when it came to ratings recently?
I'm just saying...
For all of the creative ways the WWE attempts to spin its fans into thinking that Raw and Smackdown are "Ratings Juggernauts," the reality is, is that they are more like big fish in a very small pond.
Of course Smackdown is the No. 1 show on Syfy.
No one watches Syfy.
Saying you're the No. 1 show on Syfy is like bragging about being the smartest kid in the remedial class. No one is impressed.
Where it actually matters, and where most of America is glued, is on networks like NBC, ABC, CBS and Fox. You know, the places that laugh at the WWE when it asks if it can have a regular show on their network beyond once or twice a year with a Wrestlemania replay or Saturday Night.
In the land of the titans, the NFL rules supreme. They dominated the top six slots this past week with their Thursday night game bringing in 27 million viewers. Just one game between the Packers and Saints.
But most of the other slots in the top 25 of this past week, belong to one of two categories: Reality TV and produced sitcoms.
"America's Got Talent," "American Idol," "The Biggest Loser," "Dancing With the Stars," "Big Brother," "The Amazing Race"...these are the shows that dominate television.
I personally hate them, but it doesn't change the fact they run the show as the crown princes of television underneath the king called "NFL."
A 2.9, let alone a 2.4 like Raw just pulled, doesn't even allow you to be a court jester in that kingdom.
It would be in the WWE's best interest to look into creating their own reality competitions that appeal to non-wrestling fans and wrestling fans alike.
Tough Enough doesn't even appeal to a third of the WWE's fanbase. How is it going to become an important stand-alone draw on the WWE Network?
The WWE needs to think outside of the box (because you knew that phrase was coming in article like this, right?) and think hard about producing reality television in a competition format that doesn't result in someone getting a WWE Diva or developmental contract. Because no one cares about that.
I honestly have no ideas for them, other than to say everybody loves a singing competition and you have your own WWE Music Group that works with Columbia Records.
Perhaps offer a singing contract and a million dollars or something?
No matter how much non-singing competition fans (like myself) talk about how played out singing competitions are, people still tune in by the millions to see them. Even that new show "The Voice" generated millions of viewers.
The WWE has connections with all sorts of music superstars, you can tap a few to be your judges. I'm sure Ashanti and Cyndi Lauper would come cheap these days.
Not to mention finding and developing your own unique talents and putting them under contract, will probably help your company overall if one of them turns out to be the next Kelly Clarkson, Carrie Underwood or Jennifer Hudson.
And it's not as though the WWE isn't a great starting vehicle to attempt to create a crossover star if they have talent. If you find a singer or rock band that has real talent, the minute they release an album, they'll already have a million WWE fans willing to support it.
If you make even one music star, the show will take off like a rocket. All you need is one single musician to catch on with the general public and fans will track their start right back to your show on your network and watch for the next star.
It's why American Idol still pulls 20 million viewers despite the fact that the only interesting guy on the show left (Simon Cowell) and they haven't made a superstar since the women I mentioned above.
It doesn't have to be a music competition, but those work the best as far as reality competitions go.
Produced Shows and Sitcoms
The other half of the "crown princes" of television are produced television shows and sitcoms.
NCIS is the most watched of all produced dramas, last week pulling in over 18 million viewers between both versions.(the original NCIS and Los Angeles).
Other shows that appeared in the top 25 were "Law and Order: SVU", "The Big Bang Theory" and "Criminal Minds."
Dramas and comedies like these and "How I Met Your Mother," "CSI" and "Modern Family" regularly draw viewership that dwarfs that of WWE Raw.
But, make no mistake about it, generating original shows that hook millions of viewers is harder than pinning John Cena without the use of military-grade weaponry.
For every "Two and a Half Men" and "House," there are literally hundreds of shows that have failed to catch on, crashed and burned.
It's like playing the lottery. And it's a very expensive lottery to play, because it's well documented that networks that produce earnings 10 times that of the WWE, are shifting away from dramas and comedies to reality television because it is much cheaper to produce.
But, if you land upon a couple of hits, it would be well worth the investment.
The plus side is that you don't even have to brainstorm ideas yourselves. (Because if your creative minds can't produce a single segment of entertaining television without having to lean on CM Punk's natural ability, I highly doubt you could come up with an hour of intelligent or comical TV.)
You can rely on the ideas of the literally thousands of writers who will be pitching ideas to you in droves the minute you announce you're accepting submissions.
Another popular staple are game shows.
Shows like "The Price is Right," "Jeopardy," "Family Feud" and "Wheel of Fortune" have been around for decades. While higher stakes shows like "Deal or no Deal," "Who Wants To Be a Millionaire" and "Are You Smarter Than a 5th Grader" are regular ratings juggernauts. Real juggernauts, not "Syfy juggernauts." Are You Smarter Than A 5th Grader pulls in about 12.7 million viewers every week.
Here's a bit of trivia: Did you know that "Who Wants To Be A Millionaire" is one of the few shows in American history that actually obliterated the NFL in the ratings in its first season? It used to score 30 million viewers for every single show. It single-handedly made the ABC Network the No. 1 television network in the country.
Of course, those numbers would fall back to earth after the 2000-2001 season, but "back to earth" means 12 million-13 million viewers range. Even after a decade, "Millionaire" still scores 7-8 million viewers an episode for its 10th season and still scores big in syndication.
Successful game shows are out of this world for ratings. And they have international appeal. Many of these shows have international versions and are also big ratings grabbers in their respective countries.
Game shows are absolute titans when it comes to pulling in viewers. The drama, the feeling of what you would do in the hot seat, knowing the answer when the contestant doesn't, and especially being able to enter to be a contestant yourself is a massive draw for these shows.
Vince McMahon understands this, but again, his execution is completely off. Announcing that you're going to give away random parts of a million dollars (And then not even giving away a million) is not going to recreate the feeling that these game shows produce.
If you're going to give away a million dollars, don't do it on a show that people already know about (and don't watch). Create a new show, and make it the ultimate prize.
Then, you don't even have to pay the million dollars out, the sponsors pay it for you. See how it works when you use your brain?
A simple trivia show hosted by a beautiful woman, where contestants get humiliated in some fashion if they fail, should be enough to generate interest.
And if it becomes the next "Deal or no Deal," then the WWE Network would be set for a very long time.
The WWE will, more than likely, never surpass ESPN or Fox Sports as premier news destination.
The last place that sports fans will probably come to get the latest breaking news is to the WWE Network.
Only people who are fans of the WWE and also another sport like Football or Basketball would actually watch a sports news broadcast on the WWE Network.
However, the WWE should create a sports news show with the latest news, interviews and highlights from around the country, both collegiate and professional, regardless.
"But, why would the WWE start a sports news program if you, yourself, are saying its the last place that sports fans would go to get the news?"
It's a strategic maneuver to place themselves into prime position for what comes next...
Live Coverage of Other Sports
With the WWE branching into sports news, it would give them immediate access to cover games around the country and forge bonds with sports leagues that they currently lack.
Much like ESPN, they can then parlay that into actually airing live sports on the WWE Network.
They would have to be very patient and build up coverage of smaller sports first, and prove they are a destination that would responsibly handle airing professional sports on their network. There will be that "But, it's fake" stigma in the beginning.
Right now, the WWE would have to focus on smaller sports like the X-games and USA Soccer and build up a sports selection slowly. They couldn't possibly rush into the big leagues like MLB, NBA and NFL.
They can't even afford to do business with the NFL, right now. The NFL charges ESPN $1.9 billion dollars a year to air their games on their network. That's about five times the amount of the WWE's entire asset portfolio, which is currently $395 million.
(An interesting side note: The WWE has lost nearly $27 million in the last three financial quarters and $45 million since the end of 2009. Losing 10 percent of your assets in less than two years isn't a hallmark of good business.)
Even the NBA is outside of the WWE's price range, as ESPN and ABC pays them $400 million a year to air their games, each.
These astronomical prices, and the fact that these networks can afford them, just shows how much money the WWE can stand to earn should they handle their network correctly in its infancy. Keep in mind that these networks actually make money even while paying out of every orifice imaginable to broadcast these games.
Because ESPN brings in over 100 million viewers a month, (Compare that with the mere 135,000 Oprah's network does.) It allows them to rake in billions from advertisers. The advertising dollars that ESPN brings in allows to them to earn on this investment in the NFL and NBA, overall.
That's why they can spend $1.9 billion a year and still be worth $7 billion. Even greater still is the fact that ESPN is 80 percent owned by Disney. And Disney is worth all the space crystals in the galaxy. (Well, $70 billion, anyway.)
So, they've gotten profitable enough to where even if they suffer catastrophic losses from an investment, they still have a safety net provided by a larger company who feels they are worth investing in.
Eventually, the WWE can get to this point. Where sponsorship dollars offset costs, accrue and allow them to get to a point, many years down the road, where they can afford these kinds of investments and even become carried by a larger financial giant.
It's not like ESPN started off this large. They started off in the exact same way. By airing small sports that nobody seemed to care about and other networks didn't bother airing, then building on that.
One of the sports they would air?
UFC Fight Replays
This will probably never happen due to the deal that the UFC just signed with the Fox Network.
But, the UFC is going to be around for a long time. Hopefully the WWE Network will be as well.
At some point in the future, it would behoove the WWE to take a look at working with the UFC to air their product on its network in some fashion.
While Dana White is adamant that he doesn't want to do anything with the WWE as far as televised events or fighter crossovers are concerned, (so as not to blur the line between real and scripted), certainly he wouldn't be averse to having his product on another network to reach more people and create new fans. Especially if the WWE is paying them for it.
If the WWE Network's portfolio includes a variety of programming and not just pro wrestling, Dana might not view it any differently from working with Spike TV or working with Fox Sports.
By securing the rights to air some of their old fight footage, and perhaps shared coverage of live events from time to time, the WWE can actually attract some UFC fight fans for their network and perhaps even convert some to becoming pro wrestling fans as well. This will allow the WWE Network to directly benefit from the current MMA explosion.
Again, this will probably not happen anytime in the near future as the UFC is completely locked in with Fox. Another knock will probably be the fact that Triple H just ripped them and said they needed to revamp their product. Dana White kind of takes things like that personally, if you aren't familiar with him.
But, hopefully, the WWE can just convince Dana that Triple H has brain damage and Dana will let it slide.
Side Note: The UFC is destroying your company in PPV buyrates and popularity and you say they need to revamp the product? And I thought Vince McMahon was out of touch...
Other Studios' Movies
Not even wrestling fans want to see "The Marine."
No one is clamoring to go and see Triple H's new film "Inside Out" anymore than they were rushing to see "Legendary", "Knucklehead" and "That's What I Am."
Because they are low budget, poorly acted, bargain bin, movies that tout actors so far past their primes like Danny Glover and Michael Rappaport, that the last time they headlined even a made-for-TV movie in mainstream media, George W. Bush was still a popular president.
It's a good thing that nobody wants to see John Cena put on a superior acting performance.
Because they never will.
And so, if wrestling fans feel this way, how much more will the general public (the people the WWE is counting on to make this network a success) feel about those movies?
They'll click through them faster than a Rey Mysterio WWE Title reign.
However, movies are a big draw when on cable television. There are entire networks that subsist and thrive simply on airing movies that have long since left the box office, but are still watched by the public. HBO, Cinemax, Starz, Showtime, etc...they all air box-office smashes from the '90s and early '00s.
The WWE doesn't have to break the bank to afford to air movies from even 2010. They can approach studios for the rights to air movies from 2005 and back, and still have a film library that would include classics like "The Matrix," "Braveheart" and "Armageddon."
Movies that people still like to watch in 2011.
No one is going to stop flipping through channels because they were snagged by the breadth of Triple H's acting chops.
But they will stop to see Tom Hanks with a bullet in his chest.
Yes, I just gave away the ending of "Saving Private Ryan." But it's your fault for not watching it by this point.
Talk shows are solid ratings getters. And if you can find a personality that can really hit the audience and secure guests that people want to see, you're going to create something that can facilitate having its own media empire.
Morning shows like "Today" and "Good Morning America" generally bring in viewers in the 5 million-6 million range.
Daytime talk shows like "The View," "Maury" and "Ellen" bring in viewers at a slightly lesser clip in the 3 million-4 million range.
Late night talk shows bring in a little less (because everyone is sleeping) in the range of 2 million-3 million viewers.
But on average, at any time of the day, morning, noon or night, talk shows bring in ratings either equal to, or surpassing the WWE's flagship show, Raw. But they are doing it every day and not every week.
They bring millions of fans to your network and generally become stabilizers for its financial success, as it secures millions of advertising dollars at any time of the day.
If the WWE can find a good talk show host and avoid having them being hit with a steel chair during a broadcast, and put forth a serious effort, it may pay off in spades.
Also, it may foster connections with movie stars and musicians they may not have had before. The movie stars do love their talk shows as they are great promotional vehicles for their upcoming movies.
And if you can get an actual movie star who shows up on your talk show, to play in your WWE films, maybe they won't be box office bombs or straight to the DVD bargain bin junk, anymore.
No one is going to go see "Inside Out" because it stars Michael Rappaport and Triple H.
But, if it starred Mark Wahlberg, Don Cheadle, Scarlett Johannsen and Triple H, people might go see it.
"Well, getting stars like Marky Mark and Scar-Jo is going to cost a lot of money."
Yes it would.
Money you would have if you were running a successful talk show and network.
MTV, VH1 and BET were all built upon music videos. As they got older, however, they also recognized that they couldn't just get by on one niche (like the WWE won't be able to do with just wrestling) and started creating sitcoms and reality TV and putting music-awards shows together.
However, MTV, VH1 and BET have abandoned music programming for the most part and that has left a key opening for the fledgling network that the WWE is planning. Plus, the WWE already has wide-reaching connections in the music industry.
Many musicians are already fans or have worked with the WWE in the past on everything from WrestleMania appearances to entrance themes, from Snoop Dogg and Motorhead to Cee-Lo Green and Kid Rock.
If the WWE provides a small window for them to release new music videos, where MTV and BET have left them out in the cold, it can attract music fans to the WWE brand overall.
A two-hour music program on Wednesday or Thursday nights could be all that's necessary. Perhaps even bring in Lilian Garcia and have her host the program.
The WWE already has its music division which is co-marketed with Columbia Records and distributed by Sony BMG. They already have an inside track to all of the newest music videos that both companies will produce.
So, the next time Adele, Mariah Carey or Beyonce release a new music video, you could work out a plan with them to release the video on your network before it gets released anywhere else. It would be in their best interests to help you.
You can even do live performances on your show where they sing yet-to-be released tracks for the first time.
I can understand why Columbia or Sony BMG don't do much to help the WWE beyond their "WWE: The Music" series, now. But when the WWE Network starts up, if they do a show like this, having insider releases before anyone else we be a huge boon for the network, which in turn, will help both Columbia and Sony BMG.
Music videos built up three very successful cable television networks in America: MTV, VH1 and BET. It can be a starter for the WWE Network as well.
Beyond the Ring
This is the only slide that will have something that is pro-wrestling based.
But, something that won't just benefit the network, but will also benefit the Raw and Smackdown brands is to produce a "Beyond the Glory" type show featuring wrestlers.
The premise should be to cover their rise, every day lives, hardships and the real people behind the characters in the ring.
It would be a televised version of their DVD's, but delivered from a legitimate angle with not a trace of kayfabe to be found.
While a show like this probably wouldn't appeal to the general television viewer, I imagine it would develop a nice following amongst the core wrestling audience.
The key of course, would be to advertise these shows on Raw and Smackdown and make sure the commercial has some sort of dramatic moment, like John Morrison uncontrollably sobbing over Melina not being with him (sucker), or John Cena talking about how the fans booing him makes him contemplate retirement or something. (Which, if that is the case? Boo, people. Boo lustily. Boo mightily. Boo heartily. Boo.)
But the commercial should have something dramatic that will hook people. Like when "Cops" airs the exact moment they kick in a door, or "Jersey Shore" airs Snooki getting punched in the face.
The show itself should produce a return as far as fan devotion goes, as well. Giving a deeper look behind the man that is Wade Barrett might generate a stronger bond with the fans who watch him.
This kind of a show should be a two-hour monthly special. It can't be weekly because you don't have enough wrestlers that people care about and you'll have nothing but re-runs available after a year.
If it is really well done, it can become a regular and popular staple of the WWE Network.
Beautiful Women Everywhere
I like to work out in the gym a lot. I'm something of a gym rat. In the gym in my condominium, there is very large flat screen TV that everybody uses simultaneously. The television, which does have cable, is generally set to one of three channels by the guys who work out there:
ESPN, Telemundo and Univision.
It is always those three channels. ESPN is an obvious choice, as men and sports go together like men and women. And sports gets a leg up because Tom Brady and Dwyane Wade never force us to watch the Lifetime channel or nags us about taking out the trash.
Nevertheless, the other two channels are odd selections, because the people who work out in my gym are of all nationalities and races. Some are Latin gentlemen, but mostly, it's a mix.
And yet, if those channels are up, they are never changed. Why?
Because there is almost always some ridiculously attractive Hispanic woman on the screen. I don't even know where they begin to find women like them. It's insane, and if I am ever single again, I'm going to write them and ask. I will make that place my home.
But as the men in the gym are working out, almost every single one of them have their eyes glued to the screen. And most of them don't understand a word that's being said.
It's just the simple fact that beautiful women attract men. Period.
The WWE understands this, which is why girls like the ones in the slide picture are hired in the first place. But, the WWE needs to apply that same notion to their network.
The WWE needs to hire gorgeous female hosts for every show in which a host can be applicable. Note: Not "Use Divas to host shows", but hire actual, talented, female hosts. Because in the same way models don't make good wrestlers, models also don't make good hosts.
As pretty as Kelly Kelly may be, listening to her countdown the top moments of the week in the WWE would annoy me to no end. Because she's horrible with a microphone.
But this one thing is assured, men stop to look at pretty women. It's why they are hired as news anchors and weather girls. It's why they are spokesmodels and soap opera stars. Because people like to look at them.
The WWE needs to hire droves of women, talented, not just pretty, but talented women to sprinkle all around the new WWE Network in any and every capacity they can to capture viewers.
Afterall, you don't think ESPN pushes Erin Andrews profile so hard because they think she's actually better than John Anderson, do you?
Now, I know there are a lot of sad bears in the audience right now.
The last thing you want to hear is that the WWE Network needs to become a multifaceted entity that delivers things other than old ECW shows and Austin highlights.
But, I'm thinking of the future of the WWE when saying this. I'm thinking of how instead of becoming a money pit that spreads about 4 million viewers between 365 days of continuous programming, they can turn the WWE Network and via extension, the WWE itself, into an empire that spreads deeply into multiple areas of media and entertainment.
Not just as subject matter for coverage, but as big-time players behind the scenes that produce it and make it happen.
Now, there is absolutely no way that all of these ideas will be successful. I doubt any of them will ever even be implemented by the WWE. Maybe all they want is to be a small pro-wrestling niche network and not a multi-billion dollar multimedia empire.
But imagine if you will, if even half of these ideas are successful. The WWE Network would become a thriving location that would still have more wrestling on it than you could find anywhere in the world.
I'm not saying completely obliterate pro wrestling. Even if the WWE did air all of these ideas on their network, there would still be hundreds of hours a month for pro-wrestling footage and pro-wrestling based shows.
However, in implementing these ideas, the WWE could possibly become major players in the music industry, sports world and entertainment in general.
As such, that would open up entirely new streams of revenue, new ideas and access to bigger opportunities for the company as a whole.
And that would be good for the fans of the wrestling product as well. Who knows what working with thousands of writers trying to produce good ideas for a show will bring to storylines in the WWE?
Perhaps the horrible writers on the product currently could be replaced and Raw and Smackdown would improve?
Perhaps the next Rocky Maivia may come in as a contestant for a show, get scouted by the WWE, and made into a wrestler who sells out arenas around the world? Maybe he can be the guy that breaks John Cena's kung-fu deathgrip on the main event?
You never know.
But one thing that I'm certain of is this: Niche networks are nearly impossible to maintain. Most niche networks eventually become broader networks in an attempt to stay afloat. Sometimes it works, sometimes it doesn't.
I'm certain that the WWE is going to come to that point in the future. Because their biggest offering in the world, just pulled in a 2.4 in the ratings, when even if they pulled in a 4.4, it still wouldn't represent a strong enough fanbase to carry an entire television network.
They've got to create product that attracts fans from all walks of life.
The ideas presented here are the things that best do that throughout the television world. That can't be changed.
The WWE needs to embrace it early, before it's too late and the WWE Network goes the way of the World Bodybuilding Federation and The XFL.
Because if that happens?
You think you're sad now? Wait until they fire Daniel Bryan, Wade Barrett, Zach Ryder and Natalya because they lost boatloads of cash on a failed television network and can't afford to keep them.
Then you'll really be upset.
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