CM Punk is the hottest commodity the WWE has today.
After Punk crafted one of the best "worked shoot" promos in history, the sports entertainment company couldn't have more buzz around it.
All of the talk has centered around the Money in the Bank pay-per-view, where Punk will take on WWE champion John Cena.
Not only will John Cena be "fired" if he loses to Punk, but if the challenger wins, then he will walk off into the sunset with the championship belt. The superstar has been in a prolonged contract dispute with the WWE, and it has been thrown into the storyline to add intrigue.
No one knows if Punk really has re-signed and this is all one giant swerve, or if Cena is going to get over clean, like he usually does.
For a company that has failed to attract a lot of buy rates to the pay-per-view events, Money in the Bank is poised to do great numbers based on the compelling main event.
The WWE has been touring overseas in Australia, and during those events, CM Punk took to the microphone.
Punk spoke candidly about his situation and while doing so, praised Cena for his efforts as the top draw in the company.
You can say whatever you want about Cena's in-ring persona, but you can never question his passion for the work and the dedication he has in making the WWE the best possible product it can be.
He does media appearances, he does charity work and Cena has earned the right to be the face of the sports entertainment giant.
I may dislike Cena's in-ring character, but I will never question his dedication to the company and to the fans.
Punk has realized that, and it was a big move for him to come out and publicly say what he did about Cena.