A young Matthew Cardona Jr. got his start on TV in a group called La Familia, in which he teamed with Curt Hawkins. The duo had moderate success moving up the ranks in the business from developmental companies to the WWE. This is where the two joined forces with World Heavyweight Champion Edge and collectively turned heel and gained some brief exposure.
When the two ultimately split, Ryder took an entire different route. He took on a new persona as he started spiking his hair, wearing headbands, and fist-pumping while shouting the phrase “Woo Woo Woo, you know it!” Somehow, he makes it work. Many will claim it is a Jersey Shore parody, but Ryder actually created the new image months before the show aired.
The point is, Zack made the new image his own and fans seem to love it. WWE needs something new like Ryder, and the fans want it too. Just take a look around at any WWE live event.