Manny Pacquiao, Bob Arum, and Julio Cesar Chavez Jr. to Take Boxing Back To CBS

Tyler CurtisAnalyst IFebruary 2, 2011

ARLINGTON, TX - NOVEMBER 13:  Manny Pacquiao (R in white trunks) of the Philippines lands a punch against Antonio Margarito (black trunks) of Mexico during their WBC World Super Welterweight Title bout at Cowboys Stadium on November 13, 2010 in Arlington, Texas.  (Photo by Nick Laham/Getty Images)
Nick Laham/Getty Images

I will start this off by saying boxing was never dead. It never was and it never will be in the United States.

It was pretty damn close in the last couple years to totally falling to the wayside but something happened. A phenomenon known as Manny Pacquiao hit the big time.

We fans knew he was good when he was taking out Juan Manuel Marquez, Erik Morales, and Marco Antonio Barrera.  

He didn’t trash talk his way to the top either like Floyd Mayweather Jr. did to some extent. He kept his mouth shut, was humble, and racked up big win after big win.

This is what attracted 60 Minutes and Time Magazine to him. He was a humble man from humble beginnings that had achieved superstardom in his native Philippines and then the world.

People like him and that is something you can’t dispute. Boxing fans will always have something to say about the win but you can’t deny his wins have been impressive.

With a little help from 24/7 we got to see what king of man he was and the attraction to this humble wrecking machine grew tenfold.

This certainly didn’t happen overnight as Pacquiao hit the boxing hardcore scene in 2003. He didn’t get big time notice until 2009 when he beat a drained and old Oscar De La Hoya.

Now boxing stands on the precipice of hitting the big time again. It took less then three hours for 16,000 tickets to sell for the Pacquaio-Shane Mosley fight.

They have moved to Showtime for this fight which has allowed Bob Arum to get a 24/7 type show on CBS. Yes the CBS that almost every home in America gets.

Love or hate Bob Arum he is making a concentrated effort to get boxing back on network television. He was actually around when boxing was always on network TV.

You couple this good news with the recent development that Arum is trying to get a Julio Cesar Chavez Jr.-Sebastian Zbik title fight on CBS.

This would be the first fight on network TV in a long time and isn’t as crazy of a choice as you think it is. Chavez Jr.’s last fight against Billy Lyell actually outdrew the Devon Alexander-Timothy Bradley fight.

He is Mexican, the son of a legend, would be fighting for his first real title, and has a squeaky clean record of 42-0-1 (30 KO).

Zbik is a slick southpaw with a 30-0 (10 KO) record that has held the interim WBC title since 2009. This will make the winner the full champion and to casual fans that means something.

This fight would probably be an ugly one but if your not excited for this then you’re not a real boxing fan. If it draws ratings, which it will with Chavez Jr. in the fight, it will get another fight on air.

If CBS finds itself back in the boxing game boxing is going to make a big return. It may not be fast but if it given time it will make a return among the big boys.

If you don’t believe me that boxing is gaining some steam here is one last nugget to turn your mood. Friday Night Fights has been trending upwards in the ratings since it came back on this year.

Their best night was when Peter Manfredo Jr. and Daniel Eduard drew 788,000 on January 14. That gives them 689,000 viewers per show which is a great number.