THE NHL NEEDS TO THINK OF SOME NEW MARKETING.
Sidney Crosby has suffered a concussion and the hockey world is up in arms. It’s speculated that he sustained a head injury in the Winter Classic vs. the Washington Capitals on New Year's Day.
The Winter Classic was supposed to be an outdoor affair bringing the game of hockey back to its roots. It was supposed to attract new viewers who don’t normally watch hockey games. It was meant to display the talent of the two biggest names in hockey today: Crosby and Alexander Ovechkin. Crosby was supposed to put his team on his back and embarrass his Russian counterpart.
Instead, the Penguins lost the game and their captain.
I’ve always thought Crosby was a head-case, and now it’s medically proven. The NHL’s golden boy has had it too easy in the NHL.
He’s won an Art Ross Trophy, a Hart Trophy, a Lester B. Pearson Award, a silver medal and a gold medal. Oh yeah, he also won a cup. He is a talented hockey player, but he’s far from the next coming of Christ.
With Sid the Kid out of the lineup, the NHL is back on their heels. The league and all its sponsors are collectively holding their breath until Crosby is back. Head injuries take time to heal and each case is different.
The list of hockey players who lost their careers due to concussions is endless: Lindros twice, Barnaby, Primeau, Stephens, Wallin, Grimson, Odjick, Deadmarsh, Richter, Stewart, Svoboda, Beukeboom, LaFontaine, etc. Some of these players suffered up to six reported concussions in their careers.
Does the NHL hype Crosby too much?
But no past NHL player's concussion could impact the league more than Crosby's. If he winds up being out for an extended period of time the NHL will have to go back to the drawing board.
To say Crosby got what he deserved is kind of harsh. To say that the NHL got what they deserved is on point. They have hyped Crosby up as the poster child for way too long now. Crosby’s injury is a wake up call to the NHL marketing team.
The NHL needs to stop hyping up individual rivalries and start concentrating on what hockey actually is: A TEAM SPORT.
They should promote the Blackhawks unlikely cup victory. They should harp upon the achievements of the 2010 Philadelphia Flyers. They should promote the unsung and unexpected rookie goalie sensations that have taken over the league this season.
Or, they can wait until Crosby get smashed a few more times and lose all of their TV deals.
This article was also published here: Philly Sports God Blog.