Summary: "Affliction Clothing's ability to set the bar high in fashion is evident in its collection's indulgence of style and design, focus on quality, and its trademark series of divinely executed, dark and powerful themes. Affliction is a mainstay for the most elite athletes, heaviest bands, A-listers and the fashion conscious worldwide.
"Affliction defines and meets the needs of our style savvy customer with an ever-expanding collection of contemporary fashion focused on an innovative combination of style, fit, fabrics, finishes and quality. A true culture phenomenon and a commercial powerhouse; Affliction brands are rooted in and beloved by the hard rock and sports communities."—www.afflictionclothing.com
Why You Should Buy It: Ok yes, it’s because of this brand that 40+ year old men who go to the gym six times a week have something to wear when then they go to a Vegas club, but if you overlook all of that, Affliction Clothing has really made a name for itself in this market, hence earning the No. 2 spot on this list.
Originally starting out as a rock inspired t-shirt company which featured signature tees of bands like the Misfits, Biohazard, and Black Sabbath they quickly migrated into the MMA arena by creating signature tees for big name fighters like GSP, Randy Couture, and Rampage Jackson.
While a bit pricey—their t-shirts usually run for about $60 or more—they make high quality gear that will make you look good if you have the build for it, and yes I do wanna stress that you should at least be hitting the gym a few times a week if you’re going to rock one of these fitted tees.
Co-owner Tom Atencio has helped to navigate the company into the fight promotion space at one point, putting on cards which featured non UFC fighters like Fedor and Josh Barnett. While making some pretty good headway at first – even sparking the ire of UFC president Dana White—they had to close up shop due to the inability to continue funding the cards which paid its fighters quite handsomely.
In recent years, the company has been able to expand its lines to more "runway worthy" clothing in order to appeal to a much larger audience. However, they will never move away from their skull and cross bones roots which has allowed them to be so popular, particularly on the West Coast.