Never got to meet George Steinbrenner, never got to shake his hand. But like so many other Yankee fans, I wish I had the opportunity to thank The Boss before he passed on. Thank him for making baseball important once more in New York, and for making the Yankees a winner again.
George Steinbrenner saved the New York Yankees. When a group of businessmen led by Steinbrenner purchased the Yankees on January 3, 1973, for a net price of $8.7 million, the once-proud franchise was floundering. Attendance was down, Yankee Stadium was falling apart, and the team hadn’t won a World Series since 1962.
The Yankees were a bottom feeder in the American League East in those days, a baseball laughingstock. Think Horace Clarke and Dooley Womack.
At first George said he would be a silent owner, that in his words he would not “be active in the day-to-day operations of the club at all.” That lasted for a New York minute. Before long, Steinbrenner promised he would bring the Yankees back to prominence.
Steinbrenner brought in a number of heralded players at the dawn of free agency,
most notably Catfish Hunter and Reggie Jackson. He refurbished Yankee Stadium. And within four years, the Yankees were back on top, winning the World Series in 1977 and repeating in 1978.
Moose Skowron, a Yankee first baseman in the 50s and early 60s, perhaps summed it up best: “This man wants to win, and I respect him for that. Who the hell wants to be a loser.”
Some owners were hobbyists, but for George Steinbrenner ownership was serious baseball business.
Sometimes too serious. George wanted to win, but for a time in the 80s and early 90s his competitive instincts got the best of him. The Yankees endured an 18-year championship drought following the 1978 World Series, and failed to make a single playoff appearance between 1981 and 1995.
Then came 1996 and a surprising World Series triumph over the Atlanta Braves, followed by three straight World Championships from 1998-2000. That 1998 team with manager Joe Torre, Derek Jeter and the rest of the Core Four won 125 games and ranks amongst the greatest in baseball history.
And of course last year the Yankees opened their beautiful new Stadium — the Home Office — and capped the season with their 27th Championship, most of any North American pro sports franchise.
In retrospect, it’s almost like two George Steinbrenners owned the Yankees, two different personalities. The first was the tyrannical despot who ranted and raved, belittled Dave Winfield and other members of the organization, phoned the Yankee dugout a
nd hired and fired Billy Martin five times.
George seemed to mellow in his later years as he built the Yankee brand. A softer side of George emerged, a kinder, gentler George, a benevolent George who not only treated his players and managers with respect, but also honored the military and police officers and helped charities, schools and individuals in need.
And in the end, the Yankees won 11 pennants and seven World Championships in the Steinbrenner regime, and had the best record in baseball during that 37-year span.
“I care about New York dearly,” George told Sports Illustrated several years ago. “I like every cab driver, every guy that stops the car and honks, every truck driver. I feed on that.”
The Boss bought the Yankees for $8.7 million in 1973 — the team is now worth more than a $1.6 billion according to a recent report in Forbes magazine. Not a bad investment, by George.
Sadly, George Steinbrenner was not selected for the Hall of Fame before his passing. Perhaps the Hall can do him right now, and open its doors for George Steinbrenner.
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