Disputing Juiceboxing101: Why Wrestling Fans Opinions On The Product Matter
For those of you who read the title and click on it, I am thinking that you have read the article title JuiceBoxing101: Why Wrestling Fans Hate Wrestling. The author of the article theorize that wrestling fans spend most of their time hating the product they watch. That thought may have gotten under some of you guys skin, but it only caused my brain to light up with the answer.
On the surface, it would appear that the question is a good one to ask. I myself sometimes wonder why fans spend a lot of time hating on the product they supposedly have interest in. And that is when the answer hit me like a bright flashing light in the bitter darkness.
Fans complain and yell about wrestling promotion's product because in the end we have some control over what the companies showcase. Wrestlers careers depend heavily on the interactions they have with the fans. If the vast majority of fans do not support a product or wrestler, their career falls through.
Many may come back and say what about John Cena. I would respond by saying that if the majority of fans hated Cena, he would not be the face of the company and his merchandise sells would not be among the top leaders in the company.
Looking at the bigger picture, it is rather easy to see that wrestling fans have more control over the product they watch more than any other sports fan. There is no league revenue sharing in wrestling. Meaning that if for example TNA disconnects with its fan base and loses money it will not be backed up monetarily by WWE and ROH; it will be bought not backed up.
In other sports if your business is losing money and fans are losing interest, the league bails you out. Owners in the NBA and NFL have options. If you are failing in one city, your league will help fund your move to another city or bring in a new team. The perfect example is the Charlotte Bobcats stadium and its up keep being completely funded by the league for as long as the team stays in Charlotte.
On the other hand wrestling owners do not have the same luxury. Which means that the room for failure is less greater. Having this type of model for business makes your customers and fans more valuable than other sports and entertainment choices.
Wrestling promotions have to be constantly aware of what the fans think of their product. This is not an age issue and has nothing to do with program ratings. That is what any successful business should be doing.
Fans that say a PG rating is the problem, fail to look at the overall history of wrestling. Besides what we have seen in the Attitude Era and TNA, wrestling for the most part has always been PG.
That is why I never dispute the WWE program rating. The major problems are storyline related not ratings. Part of the WWE goals is to create a generation of fans, which is why you can never blame young fans for taking interest in the product even if it is PG rated. I am all for voicing your opinions with storylines and character development.
If fans ever stop complaining and quit showing up to events because they lost interest, that would be far more damaging to wrestling promotions. Just ask WCW who started out great but lost fans in 2000 and 2001 due to not listening to what the fans wanted. What happen to WCW, they were bought out.
Although we all know wrestling is fake, they still depend on their fan base far more then any other sport or entertainment option. So no matter your age or feelings on wrestling; keep writing your articles and keep voicing your opinions. You have far more control over the products promotions display then you realize.
To read Justin Orel's article click on the link below:
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