Dan ManleyContributor IJuly 8, 2008

Sacha Baron Cohen, the hysterical star of "Borat" has struck again, this time pulling a major stunt on an unsuspecting audience who turned up for "Blue Collar Brawlin'" cage fighting. The stunt went so overboard that local police in Fort Smith, Arkansas had to get involved in a big way.


The raucous crowd was promised a night of wild brawling and one dollar beers, always a great lure for some blue collar bad asses. Instead the wild crowd got two men stripped down to their underwear and kissing.


"We had a contract for cage fighting. We were deceived," said Dwight Duncan, president of the Four States Fair Grounds which provided the venue. Dwight feels a bit duped, you might say.


For the record, the star of "Borat" has not taken credit for the hoax, as a spokesman for Sacha Baron Cohen declined to say whether he was behind the prank.


But the comedy star is currently filming undercover as his latest creation, Bruno, a camp Austrian fashion reporter who just happens to be gay. The "Bruno" film is due in cinemas later this year.


Posters for Blue Collar Brawlin' promised: "Hot Chicks, Cold Beer, Hardcore Fights" and were accompanied by pictures of a scantily clad woman.


Organizers of the event had invited police to attend and tipped them off that a character named "Straight Dave" would goad a planted audience member into the ring for a fight, only to end up in a "romantic embrace" similar to the one between Sacha Baron Cohen and Will Ferrell in the film Talladega Nights. Are we sensing a pattern here?


"They said it was to essentially poke fun at wrestling - two guys rolling around on the floor, all sweaty," said Fort Smith police sergeant Adam Holland.


The officers thought they were in on the joke, but were not prepared for what followed.


The homosexual display "went right up to the line" of the city's morality laws, Sgt Holland said.


"It set the crowd off lobbing beers. They had beers in plastic cups. Those things can get some distance on them actually."

Sgt Holland said it took officers about 45 minutes to clear the venue, as the two actors sprinted away through a specially set-aside tunnel.


Those in attendance were told by several signs on display that they would be filmed, and signed waivers before the event.

Much more, including exclusive copies of the advertising campaign used to lure the crowd to the arena in Ft Smith promises sexy women and one dollar beer can be found at