Why the 2010 Pro Bowl Might Not Be As Bad As People Think

Ray TannockSenior Analyst IJanuary 30, 2010

The upcoming 2010 Pro Bowl should find itself in good company, despite all the negative publications you may read on the internet or here on Bleacher Report, which should make some feel all warm and fuzzy on the inside.

Corporate moguls from Bank of America will be chowing down on some cheeseburgers graciously supplied by McDonalds...er, I mean the new McDonalds Snack Wrap (I wouldn’t want to impose on the current marketing theme).

Pepsi, as expected, will be right around the corner with a wonderful blend of retro Pepsi and modern Pepsi for those indecisive types, showing they too can offer the old with the new—take that Coca-Cola!

And in case anyone’s interested, Don Shula will be playing 18 holes on Shula’s Golf Club prior to the evening’s festivities—that’s Shula’s Golf Club in beautiful Miami Lakes, Florida, right off of the Palmetto Expressway, east of I-75.

Despite all the hoopla surrounding the otherwise meaningless television event, we should remember the old saying: Every grey cloud has a silver lining.

Sure, it’s easy for us to discuss the futile nature of the game in regard to the players who aren’t even going to be in the event, but it is even harder for most of us to realize there is some good in the Pro Bowl, even if the game is a sham.

Local outreach programs and the NFL community programs such as Habitat for Humanity, NFL Play60, and Super Kids will be part of the largest community project in the league’s history in three of Florida’s communities: Broward, Miami-Dade, and Palm Beach.

These programs will be focused towards children, improvement of various areas of South Florida, and even a big fat donation check courtesy of Bank of America.

Various local hotel and travel companies will be afforded some extra cash from all the occupied rooms and various transportation modes taking people to and fro.

In addition, and technically as a byproduct of filled hotels and patrons with transportation, local restaurants, retail outlets, gas stations, and markets will all be afforded an economical boost thanks to the droves of people flowing into Florida.

In essence, the state of Florida will get a nice economical stimulus of their own thanks to the NFL and its otherwise useless Pro Bowl event.

So while we can—and should as fans—scoff at the Pro Bowl and the realization that as a NFL competition it is totally bogus, we should also keep in mind that any type of event of this magnitude, regardless of who is throwing it, does have some worth.

We all really don’t care whether or not the “Cribbs Cam” will be functional or whether the AFC will beat the NFC again, but when local communities are afforded some extra help and cash and children get to take part in events bigger than anything they have ever been a part of, you have to agree the real important aspect of the Pro Bowl is that obscure silver lining you rarely hear about.