According to the Wrestling Observer, TNA Wrestling has decided to move to Monday night permanently.
After what Spike TV viewed as a success on Jan. 4, they feel that moving TNA Wrestling to Monday night to go against WWE's Monday Night RAW would be a good thing.
I can't say how much I hate this idea. When will Spike TV get it through its thick, idiotic skulls that there is no way they can compete with an NBC Universal power in the USA Network?
Hogan loves to talk about how when he went to WCW, he was able to help steal ratings from WWE RAW.
But he apparently has no clue that when Nitro was on TNT, it was highly visible and could compete with the USA Network and TNN(RAW's respective homes at different points) because it was owned by Ted Turner, who had the pull to get all of his networks in any market he wanted. Also, cable wasn't as advanced at the time as much as it is today.
TNN, now known as Spike TV, did something very stupid: they formatted their entire network around men, which isolated women. And while some think this is a good idea, it was totally stupid. 40 percent of TNN's audience was women, you kill that part of your audience off, and boom goes the dinamite.
Other markets saw this and realized the channel would do nothing for them, which is why it dropped Spike TV from its market. The WWE realized what was going on, so once its deal came up with Spike, the organization declined the renewal and went back to USA Network, a now very well-known NBC Universal power.
Spike TV then picked up TNA just a little while after.
USA Network is seen in more homes than Spike TV in America, which means WWE would obviously have higher ratings. How can you beat a show that has access to far more homes?
Back in the '90s, TNT and USA Network were on the same wavelength. Both did well in ratings, and both had about the same amount of access to homes. Ratings could easily go back and forth between shows because it was realistically possible: The same amount of homes equals the chance to steal viewers. But you can't steal a viewer if they don't have the channel you're on.
The WWE is not only killing TNA in America.
Outside of the States, the WWE is on top networks, where TNA really is not. And even when they are on a top network in another country, the ratings still aren't great.
The WWE brings more in simply because the marketing is so freakin awesome, they are in a far larger market with NBC Universal, and the shows respectively on other networks outside the U.S. are on top stations.
You cannot compete with something like that; it's flat out impossible.
So while it's admirable that TNA is trying to take down big brother (WWE), we all know the little brother has a lot to learn.
Sure, some shots may land, but in the end the big bro will win because he is larger, has more experience, and knows little brother like a book.
Spike TV, which is owned by MTV, which is owned by Viacom, is not nearly as big as people give it credit for. MTV is Viacom's cash cow, but it has even gone down in recent years.
Comedy Central is a big network Viacom has in the U.S., but like Spike TV, it doesn't get nearly that many viewers. Just look at the Colbert Report and the Daily Show, two massively popular shows that are seen far more on the net than on Comedy Central.
It could be because there is about three replays throughout the day on CC. Or it could be because the shows, while popular, cannot be seen in every major market like they should.
Because the shows are big, the Internet has the ability to see them. But that doesn't add to TV ratings. ROH has taken full advantage of this, as they have done web PPVs and have received many views from it.
TNA knows the power of the net as well, as they have put web matches on their site for fans. On top of that, they have added other content. We all know the power of the Internet, and TNA seems to understand it, too.
However, they have yet to understand television.
Get this in your heads TNA and Spike TV: You'll never beat the WWE in ratings here in America, you'll never hit a 3.5 consistently, and you'll never be as big as the WWE.
The reason is simple: Your channel can't allow you to do so.
You could have the best wrestling show out there, but you'll never hit a 3.0 average every week. It's not that you're really bad; you're just a victim of the channel you're on.
TNA, understand this: Your war on the WWE is more like the United States Army vs. the soldiers from Toy Story.The WWE will just step on you and crush those "little" dreams of yours.
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