Is World Extreme Cagefighting Ready for PPV?

Nate DoubleAnalyst IJanuary 11, 2010

The WEC put on yet another amazing card last night with WEC 46. Things couldn't have gone better for the promotion as top contenders Urijah Faber, Mike Brown, and Ben Henderson all emerged victorious.

The title implications were made very clear before the event began. If victorious, Faber would face Jose Aldo for the featherweight strap. The winner of the title unification bout between Ben Henderson and Jamie Varner would defend the lightweight strap against Donald Cerrone.

While the WEC has hinted at moving their fights to pay per view in the past, the stars seemed to have finally aligned for the move.

The question is, will fans buy it?

In this fan's opinion, the WEC cards often have better overall fights than their UFC counterparts. The old adage that smaller stature fighters are more exciting usually rings true. 

Despite this fact, the reality is that big names sell MMA pay per views. There's a reason Brock Lesnar, Georges St-Pierre, BJ Penn, and Randy Couture are called on so often to carry the card.

Faber is the undisputed king of popularity in the WEC. When he fights on a card the number of viewers nearly doubles. Can this popularity be packaged and promoted to get fans to pay for it with hard earned cash rather than just their time?


The WEC cannot rest on the laurels of Faber's previous success at bringing in viewers.  Instead they'll need to build up to and sell the event. Running advertisements during a UFC broadcast to entice those PPV buyers won't be enough.

There's a compelling and natural storyline between Faber and Aldo. Faber, the veteran fighter and longest standing champion of the division, is the challenger rather than the incumbent. Aldo has the buzz associated with a fast rising star. His highlight reel finishes sell themselves.

Combine the above with the natural rivalry between Henderson and Cerrone, whose first fight ended with a controversial decision. 

The question remains. Would you buy this PPV card? If so, how much do you feel is reasonable to pay for it?