And just like that, it's over.
Eight weeks worth of hype, banter, and articles written from every possible angle and all it took was three words to put it in the gutter.
According to Top Rank's Bob Arum, "The fight's off."
The super-mega-all-world fight between the two best boxers on the planet ain't gonna happen.
The fight that many believed would be this generation's version of Leonard-Hearns or Ali-Frazier has fizzled out.
Apparently eight-figure paydays and the chance at boxing immortality wasn't enough to get Floyd Mayweather Jr. and Manny Pacquiao into the ring on March 13.
Nor was the ex-lawyer turned mediator who was hired to bridge the gap between the two camps.
But I guess it ain't all bad. Boxing writers can finally write about something else.
Laundry will get done. Bills will get paid.
And we can all move on with our lives. And look forward to Yuri Foreman and Paulie Malignaggi in the spring.
Gee, I feel better already.