Twitter Reacts to Lonzo Ball's $495 ZO2 Shoes Unveiled by Big Baller Brand

Andrew Gould@AndrewGould4Featured ColumnistMay 4, 2017

Big Baller Brand released the ZO2, Lonzo Ball's first signature shoes. Slam magazine shared the exclusive reveal Thursday afternoon.

Per Slam's Franklyn Calle, the sneakers carry a retail price of $495 to "tap into a new market—above the athletic performance kicks from the likes of Nike, Jordan, Adidas and Under Armour, but below the high-end designer shoes of Gucci, Prada or Louis Vuitton."

As many observers noted on Twitter, $495 is a lot of money for a pair of sneakers associated with a 19-year-old prospect yet to play an NBA game. While some users mocked the shoe's design, most scorn was reserved for the cost:

Shaquille O'Neal, who partnered with low-cost retailers Payless and Walmart to sell his signature sneakers, criticized Big Baller Brand's lofty initial price:

Those better be some incredibly comfortable sneakers.