Morrow said he didn't realize the number assigned to him once belonged to Rose, and he swore to switch to another numeral:
Morrow also confirmed a report by Cody Westerlund of CBS Chicago that the team did not warn him of the number's past:
ESPN.com's Nick Friedell, Dwyane Wade also defended his new teammate by saying it was the club's decision to make the number available.
Rose peaked early with the Bulls, winning the 2010-11 MVP before injuries limited him to 166 games over his last five seasons in the Windy City.
After Michael Carter-Williams experienced a backlash when he asked to wear No. 1 before the 2016-17 season, the Bulls should have envisioned this reaction and at least given Morrow a heads-up.