Britt, 28, had his first 1,000-yard season on a career-high 68 receptions in 2016, along with five TDs. He posted those numbers in a year where the Rams finished 31st in passing yards, last in total offense and last in scoring.
Britt was the first Rams receiver to break the 1,000-yard mark since Torry Holt in 2007. His breakout season came as a result of improved preparation, according to Rams offensive coordinator Rob Boras, per ESPN's Alden Gonzalez:
His focus in the classroom, his energy on the practice field, I think it's at an all-time high. I think what's great is it's carrying over from the classroom, to the field, to Sundays. He's having that success, and then success breeds success. The quarterbacks have comfort with him, they trust him, and he's made plays when he's been called upon. I'm sure there's lots of different variables to it, but it starts with him.
Britt made $3.6 million in base salary in 2016, so he picked a great time for a career year.
Another key for Britt's success is health. He was regularly plagued by injuries in his first five seasons with the Titans, missing 23 games from 2010-13. He appeared in 47 of 48 games after joining the Rams in 2014.
Bleacher Report's Chris Simms said this about Britt: "I had never seen a receiver like Kenny Britt before. It's like he was cooked up in a kitchen using traits from my all-time favorite targets."