Subtweeting has developed into a valuable recruiting tool for collegiate coaches, but a new NCAA mandate will prevent its utilization moving forward.
According to Brad Barnes of the Texas A&M Athletic Compliance Office, the NCAA laid out a new guideline Wednesday for what is not permissible with regard to subtweeting potential recruits:
Brad Barnes @TAMUCompliance
The #NCAA says using PSA's nickname = not permissible in public messages when context suggests the message is referencing an unsigned PSA.2/24/2016, 3:15:29 PM
The act of subtweeting refers to mentioning an unsigned recruit by name or nickname on Twitter, which is not permissible until a recruit signs with a school. Some coaches have used subtweeting as a way to mention or endorse recruits without violating NCAA rules.
One prominent example of a recruiting subtweet from a coach in recent years was LSU's Les Miles tweeting "Buga Nation" in 2013 in reference to running back Leonard Fournette, who ultimately committed to play for the Tigers:
Les Miles @CoachLesMiles
#Geaux Buga Nation !!!12/19/2013, 4:18:02 AM
As technology further alters the recruiting process, the NCAA will be forced to continue evolving its rules and regulations. While subtweets will no longer be permitted, coaches will likely search for other loopholes.
Programs are always looking to get a leg up on their competition when it comes to landing the nation's top prospects, so one can only assume a new tactic will eventually take the place of subtweeting.
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