Everlast is a name that invokes the best of boxing’s tradition. Everlast doesn’t merely ride on its proud on its heritage it is a dynamic company that has strived for innovation in the field well. Everlast has branched out in recent years to include a successful line of general athletic products and an effort to sell casual fashion wear at Footlocker outlets which fizzled. As much as the name invokes the legends of the past Everlast is a company which is always looking forward. With that it mine it has released a Youtube.com video promoting its new line of professional quality gloves. Everlast is hoping the video will go viral and drive traffic(and sales) to Everlast’s website.
The video features several fighters talking about each of three gloves. The Protex3, the MX, and the 1910. Each of the new glove uses the finest leather and construction materials that will make even an amateur feel one step closer to "the title"
Perhaps the most innovative of the three is the aptly named Protex3. This glove is designed to maximize punching power and C4 foam technology to maximize the grip.
The video features New York based fighters the most well known of which is former IBF junior welterweight champion Paul Malignaggi. Malignaggi likes the Protex3 due to its flashy design. Paul adds "Style has always been one of my things” and this author having hung out with Malingini in Vegas immediately following the Mayweather-Judah fight can attest to how Malignaggi always thinking style.
Another stylish glove is the “The MX” or “The MXican” a glove designed to invoke Mexico's proud boxing legacy. The MX, is stamped “Hecho in Mexico” which means like Marco Antonio Barrera, Eric Morales, and the great Julio Cesar Chavez, this bad boy is made in Mexico.The MX is great for those boxers who like to parry. It also protects the hand well with both extra wrist support and thumb room.
Everlast has also unveiled a blast from the past: The 1910. This is a glove that is close to my heart it. The 1910 Looks like something Jack Dempsey or Luis Firpo would be wearing. You could also image the rusty brown of the glove on the likes of other fighters like Louis, Ali and the ultimate student of boxing history Mike Tyson.
The unveiling of the line reminds us that Everlast turns 100 next year. Clearly Everlast continues to take boxing in new directions and these new products yield something for everyone as well as living up to the slogan ingrained on each glove "Choice of Champions."