In yet another episode of Sepp Blatter Makes Himself Look Silly, United States star Alex Morgan has made a rather unsettling revelation about FIFA's president.
Morgan, who was honoured in 2012 for finishing third as the FIFA World Player of the Year, along with Abby Wambach, are two of the most recognisable footballers on the planet, male or female.
And Blatter had no idea who Morgan was in 2012.
I have experienced sexism multiple times, and I'm sure I will a lot more.
I feel like I'm fighting for female athletes. At the FIFA World Player of the Year event (in 2012), FIFA executives and FIFA president Sepp Blatter didn't know who I was.
And I was being honoured as a top three in the world. That was pretty shocking.
Shocking, indeed. Although, based on Blatter's body of work, it should hardly be surprising.
Blatter recently called himself the "godfather" of women's football.
Sepp Blatter: 'I consider myself a little bit as a godfather of the organisation of women's football in FIFA' pic.twitter.com/mrrSYQbXJI— Bleacher Report UK (@br_uk) May 7, 2015
This is coming from the same man who famously once suggested that women wear "tighter shorts" in order to promote the women's game.
The story was at the heels of a dropped gender-discrimination lawsuit over matches in the Women's World Cup being played on artificial turf, as no World Cup of the male variety has been played on artificial turf since 1930.