Quick! When was the last time the University of Memphis won a conference championship in football?
If you're a diehard fan, you know the last time the Tigers won a conference championship in football was 1969, when the Tigers won the Missouri Valley Conference, their second straight conference championship in football.
In the 13 years that Conference USA has sponsored a conference championship in football, the Tigers are the only charter member of the conference to not win a title in football.
Even Tulsa and Central Florida, programs that were literally in the toilet until joining C-USA, have won conference championships in football, and they've been in the conference only a scant four years.
So, what is the problem?
Although Tommy West has led the Tigers to six bowl appearances in seven seasons, he has yet to produce a conference title in the Bluff City for the Tigers.
And apparently since Southern Miss, East Carolina, and Tulsa are going to be the bonafide favorites to win the conference yet again, another season of false hope seems to be on the horizon for Tiger football.
That is, until yesterday.
Liberty Bowl Memorial Stadium, home to the Tigers since 1965, and owned by the city of Memphis, will sell beer this season as a way to defray the amount of money the city would lose, totaling at $261,000.
According to Jack Sammons, chief administrative officer for the city, it would net the city $200,000 in the process with the sales of beer.
Not only that, the constant flow of beer from the concession stands would give the Tigers a much needed boost on the football field.
Somewhere, Homer Simpson would be proud.
Beer might be the solution that gives the Tigers a conference title for the first time in 40 years.
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