Addiction is a challenge to overcome, and according to the National Institute on Drug Abuse, "quitting takes more than good intentions or a strong will."
Philadelphia 76ers rookie Joel Embiid has learned this the hard way in his recent failed attempts to shake off his addiction to Twitter.
Seven times in the past month Embiid has announced his departure from social media. Seven times he has come right back.
Thousands of followers have been right there for his entire journey, and most of them have undoubtedly breathed a sigh of relief every time the big man has returned, as he has very quickly become one of the most entertaining professional athletes on the Internet.
Embiid's future is in question: Will he finally quit his habit? Will he eventually stop trying?
Whatever the case, his past is a story we should all know and understand.
Let us start at the beginning.