Rounding turn four and fighting for the lead on Saturday night in Daytona, NASCAR Sprint Cup drivers Tony Stewart and Kyle Busch were so close to victory they could taste it.
In the end, it was Stewart who took a seat at the head of the table and wistfully indulged in the fruits of his labors.
Stewart's melancholy undertones left fans hungry for more. We craved the familiar smoky flavorings that we'd grown accustomed to when seeing Tony emerge from his winning machine in Victory Lane.
While the celebration was not the familiar delicacy that we'd feasted on in the past, the scent of a win still lingers sweetly in the air.
Stewart has teamed up with Old Spice to give one ravenous fan the chance to bid on the sweat and champagne-soaked hand towel that he used in victory lane after winning the Coke Zero 400 on July Fourth.
The unwashed and autographed Old Spice towel will be auctioned off in a charity event to benefit the Tony Stewart Foundation, and will run for one week beginning on Monday, July 6, 2009.
Stewart's Nationwide Series race-winning towel from earlier this year fetched $1,025. Following Stewart's All-Star win, Stewart's towel raised $814, and the towel from his Pocono win went for $1,335.
A total of $21,553.01 has been raised for charity since 2006 when Old Spice began auctioning off Stewart's Victory Lane towels.
Throughout the 2009 racing season, every time Stewart wins a NASCAR Sprint Cup Series race or a NASCAR Nationwide Series race, his Old Spice Victory Lane towel will be auctioned off for charity.
Victory, Charity, Sweat, and Champagne...what better way to entice a NASCAR fan's senses?